Product Information Manager, Aftersales

Job Title

Product Information Manager, Aftersales

Product Support

What starts with YOU
, moves the world! Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Product Information Manager, Aftersales – Aftermarket Parts Marketing Department based at our Headquarters office.

• Serve as the subject matter expert (SME) for PIM, the parts shopping experience, and supporting systems and applications.
• Stay current on road-mapped Product Information Manager (PIM) system features, functionality, and terminology, and manage updates to ensure the PIM system remains accurate and up to date.
• Work with a core functional team to ideate and develop new eCommerce features and functionality.
• Own PIM content for all brand parts and design OE parts go-to-market strategies, including attributes to encourage upselling and cross-selling of parts solutions.
• Design workflows and roles within PIM to digitalize key commercial aftermarket processes.
• Manage all PIM content, including product descriptions, use-case studies, and performance comparison strategies to support brand differentiation.
• Collaborate with eCommerce Operations, IT, and other functions to leverage systems, applications, and data to enhance the customer experience.
• Establish and maintain harmonized Product Information Management processes across the global HYMH organization.
• Develop and monitor quality KPIs for product information, including completion rules, status reports, and daily health checks.
• Partner with IT to review integration and implementation of data feeds, manage data governance, and ensure smooth system administration.

• A detail-oriented leader who understands the strategic importance of product information in driving sales and customer satisfaction.
• Skilled in managing complex product data across multiple systems and ensuring accuracy, consistency, and usability.
• Experienced in eCommerce development, merchandising, and sales feature enhancements for aftermarket parts.
• Comfortable working cross-functionally with marketing, product management, operations, IT, and external stakeholders.
• Capable of creating and executing go-to-market strategies that enhance the parts shopping experience.
• Proficient in developing processes, workflows, and best practices for product data management.
• Analytical, with the ability to develop KPIs and monitor system health to ensure optimal PIM performance.
• Adept at identifying and implementing new eCommerce features and leveraging other systems to enhance product attributes.
• Skilled in training, supporting, and providing resources for system users.
• Committed to improving the customer journey from parts lookup to check out in the HYMH aftermarket business.

• B.S. in Marketing or related field preferred.
• Without a degree: 5+ years in marketing, aftermarket, parts sales, project management, business analysis, or related experience.
• With a 4-year degree: 3+ years in marketing, aftermarket, parts sales, project management, business analysis, or related experience.
• With an MBA: 2–3 years in marketing, aftermarket, parts sales, project management, business analysis, or related experience.

• Strong knowledge of marketing and promotional strategies.
• Desired knowledge of a PIM and eCommerce platform.
• Experience in marketing, master data management, eCommerce, or related fields.
• Proficiency in market analysis.
• Skilled in Microsoft Office Suite.
• Strong project management and organizational skills.
• Proven written and oral communication skills.
• Ability to work cross-functionally and build alignment across teams.
• Experience creating go-to-market product strategies and upsell/cross-sell opportunities.
• Ability to develop and maintain data governance processes.

Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions that are transforming the way the world moves materials from Port to Home. As a global leader in the…