Outreach Coordinator

Apply now Job no: 559811
Work type:
Staff
Location:
Bakersfield
Categories:
Unit 4 - APC - Academic Professionals of California, Probationary, Full Time, Student Services, On-site (work in-person at business location)

UNION CODE: R04

FT/PT:
Full-time

PAY PLAN: 12-month

WORKPLACE TYPE:
On-site (work in-person at business location)

ANTICIPATED HIRING RANGE
:
Starting salary upon appointment is not expected to exceed $5,540 per month

CSU CLASSIFICATION SALARY RANGE
: $5,540 - $7,893

PAY BASIS
:
Monthly

BENEFITS
: CSUB offers a best-in-class benefit package for eligible employees that includes an array of medical plans, choice of dental plans, vision coverage, retirement participation in CalPERS, CSU tuition waiver, up to 24 vacation days per year, sick leave with unlimited accrual, 15 paid holidays per year and more! See our benefits website for additional information.

CANDIDATES ELIGIBLE TO APPLY
:
Open to all qualified applicants.

Under general direction of the Director of Outreach and New Student Programs, the Outreach Coordinator is responsible for the development, implementation, coordination, and continuous assessment of comprehensive outreach, recruitment, and enrollment initiatives designed to increase access and enrollment of prospective students. The incumbent exercises independent judgment in planning and executing recruitment strategies, identifying opportunities to strengthen enrollment pipelines, developing collaborative partnerships, evaluating program effectiveness, and recommending improvements that enhance prospective student recruitment and enrollment outcomes.

The position also provides lead work direction to professional staff and student assistants, supports international recruitment efforts, and manages assigned budgets.

Strategic Outreach, Recruitment, Enrollment, & Partnership Development

• Independently develop, coordinate, implement, and evaluate comprehensive outreach, recruitment, enrollment, and partnership strategies to support undergraduate and transfer enrollment goals.
• Represent the university at college fairs, recruitment events, high schools, community colleges, community-based organizations, and other educational venues.
• Conduct presentations, workshops, and information sessions for prospective students, families, counselors, educators, community partners, and international stakeholders regarding admissions requirements, academic programs, financial aid, and student support services.
• Coordinate recruitment initiatives targeting diverse student populations, including first-generation, underserved, transfer, and special population students.
• Develop, cultivate, and maintain collaborative partnerships with K-12 schools, community colleges, educational agencies, community-based organizations, and recruitment partners to strengthen enrollment pipelines and expand access to higher education.
• Collaborate with academic colleges, student affairs departments, financial aid, admissions, and campus partners to develop and implement recruitment programs aligned with institutional enrollment priorities.
• Represent the university on educational advisory committees, community organizations, regional recruitment networks, and partnership initiatives.
• Develop communication plans, marketing strategies, and outreach materials designed to enhance prospective student engagement and enrollment conversion.
• Coordinate large-scale recruitment programs, yield activities, campus visitation programs, enrollment events, and special outreach initiatives.
• Advise prospective domestic and international students regarding admissions requirements, application processes, enrollment procedures, and pathways to student success.
• Analyze recruitment, outreach, and enrollment trends to identify opportunities for growth and recommend strategic enhancements.
• Monitor and assess recruitment and partnership outcomes, identify program strengths and gaps, and implement data-informed improvements to support institutional enrollment objectives.

Lead Work Direction & Staff Coordination

• Provide lead work direction, training, and day-to-day coordination for outreach counselors, support staff, and student assistants.
• Coordinate schedules and logistical support and assist with assigning and monitoring recruitment initiatives, event coverage, and outreach activities.
• Develop training materials and facilitate onboarding for student ambassadors and outreach personnel.
• Monitor work quality and ensure consistency in customer service, recruitment messaging, and program delivery.
• Serve as a resource to staff regarding admissions, recruitment strategies, and student service practices.
• Recommend improvements to operational procedures and outreach processes.

Budget Administration & Data Collection

• Track and monitor outreach and recruitment budgets, expenditures, and program costs.
• Maintain accurate financial records and prepare budget reports as requested.
• Coordinate purchasing, travel expenditures, contracts, and event-related expenses in…