Senior Consultant, CDP Strategy & Activation

Ready to Make Your Mark?

As a Senior Consultant at Blast

X Consulting, you will serve as a trusted CDP strategist and hands-on practitioner, helping clients unlock the full value of their customer data platforms. You will lead the strategy, configuration, and activation of CDP solutions. You will bring deep expertise in Adobe Real-Time CDP and working experience across other CDPs, such as Tealium, Hightouch, and others. You will drive project success by ensuring the quality of deliverables, driving measurable outcomes, and contributing thought leadership to the firm and the industry.

The Senior Consultant has an opportunity to Make Your Mark every day solving challenges and seeing the positive impact of your work. Make Your Mark every day — on each other, our clients, our company, our industry, and the community.

• You will take ownership of CDP-focused client engagements, delivering strategic and technical solutions that drive real business outcomes through customer data activation.
• Lead CDP strategy engagements, including platform selection assessments, architecture reviews, use case prioritization, and activation roadmaps aligned with client business goals.
• Configure, optimize, and govern CDP platforms, including schema design, audience segmentation, identity resolution, merge policies, and destination activation.
• Design and execute audience activation strategies across marketing, advertising, and personalization destinations, ensuring data flows correctly from CDP to downstream platforms.
• Advise clients on data governance, privacy compliance (consent management, data retention policies), and identity strategies.
• Collaborate with clients to develop CDP maturity roadmaps, including phased approaches for real-time personalization, cross-channel orchestration, look-a-like modeling, and AI-driven audience discovery.
• Author detailed scopes of work, solution design documents, and technical specifications for CDP implementation and optimization projects.
• Ensure alignment with the scope of work outlined in client contracts by proactively managing deliverables, identifying potential blockers, communicating them to stakeholders, and leading efforts to resolve issues while maintaining client expectations.
• Review and validate deliverables, ensuring accuracy, functionality, and alignment with client expectations.
• Mentor team members by reviewing their work, providing constructive feedback, and offering guidance on best practices in CDP configuration, audience strategy, and data activation.
• Deliver training sessions and enablement workshops for client teams on topics such as audience segmentation, real-time personalization, and CDP platform operations.
• Implement CDP practice optimizations, such as standardized audience naming conventions, QA processes, and reusable activation templates, to enhance efficiency across client engagements.
• Contribute thought leadership through blog posts, webinars, or case studies on CDP-related topics, such as first-party data strategies, privacy-centric personalization, and AI-driven audience optimization.
• Stay current on CDP market trends, emerging platforms (e.g., composable CDPs, reverse ETL tools), and evolving privacy regulations, and recommend their practical application within client solutions.

This is a seasoned professional role requiring deep CDP expertise, strategic thinking, and the leadership skills to guide both client teams and internal teams through complex data activation engagements.

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or related field (or equivalent experience).
• 5+ years of experience in CDP strategy, configuration, activation, and strategic client management within a consulting or agency environment.
• Deep hands-on experience with Adobe Real-Time CDP, including profile unification, segment builder, destinations, edge segmentation, and activation workflows.
• Working experience with additional CDP platforms such as Tealium, Hightouch, or similar tools, with the ability to apply CDP concepts across vendors and lead CDP evaluations.
• Strong understanding of audience…