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Marketing Coordinator

Job in Bakersfield, Kern County, California, 93399, USA
Listing for: The Wonderful Company
Full Time position
Listed on 2026-03-01
Job specializations:
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 29 - 31 USD Hourly USD 29.00 31.00 HOUR
Job Description & How to Apply Below

The Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful. We’re looking to make the world a healthier place through an uncompromising commitment to the well-being of our employees and their families. We foster a collaborative workforce that encourages an entrepreneurial spirit and openness to change.

We’re growing La Cocina into a must-visit restaurant for locals and the surrounding community—known for fresh, healthy, and crave-worthy meals. La Cocina is seeking a creative, motivated Marketing Coordinator to help shape and grow the restaurant’s brand presence, customer engagement, and community awareness.

This role is ideal for an early-career marketing professional who is excited to bring fresh ideas, execute campaigns, and build meaningful connections through social media, promotions, and local outreach. This position supports the development and execution of marketing initiatives that strengthen brand recognition, drive sales, and reinforce La Cocina’s identity within the community.

This position is located in Shafter, CA and requires on-site work from Monday to Friday.

Brand & Creative Marketing
  • Support the development and execution of La Cocina’s brand identity, tone, and visual theme
  • Contribute creative ideas for campaigns, promotions, and seasonal initiatives
  • Assist with basic creative assets such as captions, flyers, signage, and promotional materials
  • Ensure brand consistency across all platforms and touchpoints
Social Media & Digital Marketing
  • Assist with planning, creating, and scheduling social media content
  • Monitor engagement, trends, and audience feedback
  • Support social media campaigns that promote menu items, events, and promotions
  • Stay current on food, restaurant, and social media trends
Marketing Campaigns & Promotions
  • Help implement marketing strategies aligned with business goals
  • Coordinate promotions, limited-time offers, and in-store marketing efforts
  • Track campaign performance and provide basic reporting and insights
  • Work within a provided marketing budget and follow spending guidelines
Community Outreach & Events
  • Assist with planning and coordinating community outreach efforts
  • Support promotional events, tastings, partnerships, and on-site activations
  • Represent La Cocina in a professional and brand-appropriate manner at events
  • Help build relationships with local organizations and community partners
Collaboration & Coordination
  • Work closely with internal teams (operations, leadership, vendors)
  • Coordinate timelines, approvals, and deliverables
  • Assist with vendor communications related to marketing and advertising
Qualifications
  • Bachelor’s degree in marketing, communications, business, or related field
  • Strong interest in branding, marketing, and the restaurant or food industry
  • Basic understanding of marketing principles and social media platforms
  • Strong written and verbal communication skills
  • Highly organized with attention to detail
  • Ability to manage multiple tasks and meet deadlines
  • Some hands‑on experience implementing marketing or social media strategies
  • Familiarity with content creation tools (e.g., Canva, basic photo/video editing)
  • Experience assisting with events, promotions, or community outreach
  • Comfort tracking expenses and working within a defined budget

Pay Range: $29.00 - $31.00 per hour. Final compensation will be dependent upon skills & experience.

Additional Information
  • Thriving Wellness Community: Access to top‑notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
    • 24/7 online physician consultations
    • virtual mental health resources
    • life coaching
    • engaging employee community groups
    • cash rewards for healthy habits and fitness reimbursements
    • library of on‑demand fitness videos
  • Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
  • Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People…
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