Senior Territory Sales Representative – Northern California & Pacific Northwest

Founded in 1998, Cremi Mex Inc. is a Hispanic food manufacturer and distributor serving grocery retailers, distributors, wholesalers, and food service operators throughout the Western United States. The company offers a diverse portfolio of authentic dairy products, frozen foods, beverages, grocery items, and baked goods under the Cremi Mex and Frusecha brands. As demand for Hispanic foods continues to grow, Cremi Mex is expanding its presence throughout Northern California and the pacific northwest.

This is an opportunity for driven sales professionals to help build the business, develop new customer relationships, grow key accounts, and contribute directly to the company's continued success.

Cremi Mex is seeking an experienced and results-driven Senior Territory Sales Representative to drive sales growth throughout Northern California and the Pacific Northwest. This position is ideal for a proven food industry sales professional with established relationships and a strong network of buyers and decision-makers within the Hispanic grocery, food service, wholesale, and distribution channels.

The successful candidate will have a demonstrated history of generating new business, growing existing accounts, and expanding market share. We are seeking a self-motivated professional who can make an immediate impact by leveraging existing relationships, opening new accounts, and accelerating revenue growth throughout the territory.

• Northern California
• Washington
• Additional Pacific Northwest markets as assigned

• Develop and execute a sales strategy to grow revenue throughout Northern California and the Pacific Northwest.
• Leverage existing relationships and industry contacts to identify and secure new business opportunities.
• Manage and expand a portfolio of grocery, wholesale, distribution, and food service accounts.
• Prospect, develop, and close new customer opportunities.
• Conduct regular customer visits, business reviews, and product presentations.
• Present products, pricing programs, promotions, and sales initiatives to customers and prospects.
• Achieve or exceed monthly, quarterly, and annual sales objectives.
• Build and maintain strong customer relationships through proactive communication and service.
• Monitor market trends, customer needs, and competitive activity.
• Collaborate with operations, customer service, logistics, and internal teams to ensure customer satisfaction and business growth.
• Maintain accurate account, pipeline, and sales activity records within CRM systems.
• Attend trade shows, industry events, and networking opportunities to generate leads and strengthen market presence.
• Prepare territory forecasts, sales reports, and growth plans for management review.

• Minimum 3 years of outside sales experience within the food industry.
• Established relationships with active buyers and decision-makers throughout Northern California and/or the Pacific Northwest.
• Proven experience selling to grocery retailers, distributors, wholesalers, and food service operators.
• Demonstrated success opening new accounts and growing territory sales.
• Strong network of industry contacts within Northern California and the Pacific Northwest.
• Bilingual English and Spanish.
• Excellent negotiation, presentation, and relationship-building skills.
• Ability to work independently and cover a multi-state territory with minimal supervision.
• Proficiency with Microsoft Office and CRM systems.
• Valid driver's license and ability to travel extensively throughout the assigned territory.

• Experience selling Hispanic foods, dairy products, frozen foods, bakery products, beverages, snacks, or other consumer packaged goods.
• Existing relationships with regional grocery chains, independent supermarkets, distributors, wholesalers, and food service operators throughout California, Oregon, and Washington.
• Proven ability to generate new business opportunities and measurable sales growth within the first 90 days.
• Experience overseeing large territories and working remotely.

• Relationship Building

  Develops and maintains strong relationships with buyers, distributors, and key decision-makers that lead to long-term growth and customer retention.

• Business Development

  Identifies, pursues, and secures new business opportunities that increase revenue and market share.

• Prospecting

  Maintains an active pipeline and consistently develops new customer opportunities.

• Negotiation

  Successfully negotiates pricing, promotions, and business agreements while maintaining profitable customer relationships.

• Results Orientation

  Consistently achieves or exceeds sales goals, revenue targets, and territory growth objectives.

• Territory Management

  Effectively prioritizes customer visits, prospecting activities, and account development efforts to maximize sales performance.

• Customer Focus

  Understands customer needs and provides solutions that create value and strengthen long-term partnerships.

• Communication Skills

  Communicates…