Brand and User Experience Manager

Key Responsibilities

The Brand and User Experience Manager owns the visual identity, brand system, and digital user experience across the Greater Baltimore Committee (GBC), UpSurge Baltimore, and Invest in Baltimore Region (BOLD MOVES) digital properties. They also lead the design, social, and multimedia production process that turns our events, initiatives, and marketing campaigns into polished, multi-platform content. GBC and UpSurge, in particular, maintain distinct brand identities — each with equity worth preserving — and this role builds and governs the shared visual systems (templates, standards, and assets) that keeps both brands consistent and professional wherever they appear, without merging the two.

While this position is primarily visual and design-driven; with editorial and written direction — articles, newsletters, and brand voice — sitting primarily with other communications team staff, the role still requires basic content management skills and at least some editorial savvy. Comfort and familiarity with public policy and economic development concepts is preferred. A successful candidate brings structure and craft to processes that currently exist informally, and is comfortable working across two distinct audiences with a service-minded, execution-focused approach.

• Owns and maintains a shared GBC + UpSurge brand system — including colors, fonts, logo lockup and placement rules, letterhead, and email signature standards — that keeps the two distinct identities consistent and professional across every touchpoint.
• Leads development of a visual style guide that works alongside the organizations' editorial and AP style standards (maintained by the communications team).
• Leads the development and implementation of standardized presentation-deck templates, a top-priority brand deliverable, and helps coordinate their rollout and consistent use across the organization.
• Establishes a central home, either within or clearly interfacing with GBC’s central SharePoint system, for approved brand and logo assets while providing clear guidance on how to use both organizational and sponsor logos.
• Works with outside vendors and across the organization to manage our extensive library of photo and video content with an eye towards systematizing the usage of such digital assets for all colleagues.
• Presents and codifies brand standards to GBC and UpSurge’s leadership for approval, while planning and leading the rollout of the brand kit through live team training rather than a written SOP alone.

• Partner with website and registration owners to improve the user and navigation experience across the GBC, UpSurge, Invest in Baltimore Region and any other relevant digital properties to ensure that the digital front door of our organization is as up to date as possible.
• Design clear UX and on-page copy for event access tiering — with categories including public, partner-only, and unlisted events — including how visitors can become a partner.
• Maintain and update content across the organizational websites, applying brand and UX standards consistently. This could include working with a design contractor, which makes web development experience a plus, not a requirement.
• Provide UX input on the Blackthorn-based event registration processes to improve visual polish, particularly where it links from GBC or UpSurge sites.

• Plan, film, and edit event and social video content for GBC and UpSurge channels, from flagship milestone events to recurring social content.
• Serve as primary designer for event graphics org-wide (flyers, story-format graphics, sponsor thank-you graphics for milestone events), with GBC teammates…