Director, Enrollment Analytics, Planning and AI; Vice Provost Admissions & Financial Aid

Director, Enrollment Analytics, Planning and AI

The Office of Admissions and Financial Aid in University Student Services is responsible for the enrollment management function that underpins the University's ability to attract, recruit, admit, and matriculate our Arts and Sciences and Engineering undergraduate students. The office is also a key advisor to the university's graduate and professional programs (with the exception of PhD programs) whose students are among the best in the nation.

Specifically, the Office of Admissions and Financial Aid uses an integrated and seamless approach to strategy, planning, and implementation in admissions and financial aid. This strategic planning, integration, and coordination of overall university enrollment management relies heavily on the use of data analytics to inform marketing, messaging, and recruitment, financial aid, and to manage the size, composition, selectivity, and other characteristics of admitted students across all academic programs.

We are seeking a Director, Enrollment Analytics, Planning and AI who will be responsible for supporting the university's enrollment management strategy, providing high level data analysis to inform strategic planning, analyze the effectiveness of initiatives through data-driven research, and to ensure that staff have access to relevant data to inform their work.

Reporting to the Vice Provost for Admissions and Financial Aid and serving as a member of the Vice Provost's leadership team, the Director, EM Analytics will formulate, develop and communicate insightful and actionable intelligence to aid strategic decision-making in both admissions and financial aid, as well as evolve the data infrastructure of the offices to facilitate the use of data by staff.

In addition, the Director, EM Analytics is responsible for the strategic design, implementation, integration, and accessibility of resources which enable effective and reliable data collection, data analytics, and business intelligence across the university to inform admissions and financial aid strategy and to drive recruitment and marketing efforts that align with institutional priorities. Under the direction of the Vice Provost, the Director, EM Analytics will have primary responsibility for undergraduate enrollment management (admissions and financial aid) and a critical advisory and coordination role in relation to select graduate programs across the university.

Finally, the Director, EM Analytics will be expected to have in-depth knowledge and the ability to stay abreast of industry trends and tools, monitor admissions and financial data trends, and articulate opportunities for enrollment management across the university.

The Director of Enrollment Management Analytics, Planning and AI has one Data Analyst position that reports to it.

• Conduct in-depth analysis using statistical techniques to identify trends, patterns, and correlations within admissions and financial aid data.
• Develop predictive models to forecast application volume, acceptance rates, and enrollment yield for different applicant segments.
• Analyze trends in financial aid to provide a greater understanding of family income and asset trends to ensure that the financial aid program effectively supports students and families.
• Utilize data visualization and other tools to present complex findings in clear and actionable reports for stakeholders.

• Provide a deep level of analysis of research findings and synthesize key points in concise and compelling competitive intelligence reports and other deliverables.
• Provide data-driven insights to inform admissions strategies, including understanding applicant trends, optimizing application review processes, and assessing the effectiveness of recruitment and marketing efforts.
• Develops reports for senior staff and leadership across the university that can be shared with other stakeholders, such as faculty, students, trustees, donors, and membership organizations, to communicate messages and information and/or analysis related to the deployment of enrollment management resources and/or financial aid funding in a way that aligns with institutional goals.
• Create data analysis tools to be used by Deans and managers in admissions and financial aid, as well as automated data delivery tools for the office and other university constituents, such as the Provost, President, and Deans.
• Continues to develop, integrate, and execute strategies to provide timely data and analyses to advance strategic initiatives in the admissions and financial aid reporting environments and to ensure alignment with University goals.
• Provides regular status reports and analysis to management.
• Review and understand large sets of historical data while being able to highlight relevant trends and patterns.

• Develop and execute a strategy for ingesting data from a variety of third-party sources, then transforming and leveraging it for analytical use.
• Clean, transform, and validate data to…