Marketing Investment - Senior Analyst
Job in
Baltimore, Anne Arundel County, Maryland, 21276, USA
Listing for:
Government Employees Insurance Company
Full Time
position
Listed on 2026-09-04
Job specializations:
-
Finance & Banking
Financial Analyst, Financial Reporting
Salary/Wage Range or Industry Benchmark: 100000 - 158000 USD Yearly
USD
100000.00
158000.00
YEAR
Job Description & How to Apply Below
Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.
When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers. The Senior Analyst is responsible for the planning, tracking, and optimization of marketing spend to maximize impact and ensure financial discipline. This role reports to the Director of Investment Strategy and partners with Product Owners, Channel Owners, and Finance/FP&A to manage annual and quarterly budgets, oversee purchase workflows, improve forecast accuracy, and deliver insights on variances, risks, and cost efficiency.
Key Responsibilities 1) Budget Tracking & Forecasting Partner with Marketing leaders to develop annual and quarterly budgets that achieve strategic objectives. Manage monthly, quarterly, and annual rhythms within the Marketing org to enable transparent budget management across the team holding budget managers accountability for reforecasts and identification of risks and opportunities for spend optimizations. Build and maintain budget models that align spend to goals and enables scenario planning in support of changes to business priorities in order to maximize return on investment.2) Spend Governance & Operational Control Own marketing spend governance: approvals, spend thresholds, vendor onboarding, PO requests, MA approvals, and invoice processes. Partner with Procurement and Finance to ensure contract compliance, correct coding of financial artifacts, and timely accruals. Implement controls to reduce maverick spend and improve audit readiness (documentation, SOWs, terms, and approvals). Periodically optimize spend taxonomy (product, channel, campaign, program type, region, cost center).3) Reporting, Insights & Executive Readouts Produce weekly/monthly budget status reporting: actuals vs budget vs forecast, burn rates, and variance explanations. Create executive dashboards and summaries for CMO/VPs: spend pacing, forecast risk, and reallocation recommendations. Identify under/over-spend trends and propose corrective actions (shift funds across channels, adjust campaign timing). Support Finance with month-end close, accruals, and variance narratives specific to marketing activity.4) Marketing ROI & Efficiency Analysis Support Analytics in connecting spend with outcomes: MMM, PAS, CAC, CPL, ROAS. Support business case development for incremental investment, headcount, tools, and agencies. Track and report savings initiatives (rate-card negotiations, vendor consolidation, tooling rationalization).5) Process Improvement & Tooling Improve the end-to-end marketing finance workflow - approval - PO - invoice - reporting. Maintain and enhance tools used for budget tracking (Excel, ERP, procurement system, or marketing spend platforms), with an eye toward automation and future proofing for Marketing Investment organization. Create templates and playbooks for channel owners (forecasting, reallocation requests). Train marketers on budget best practices and spend governance.Required
Qualifications
- Bachelor’s degree in Finance, Accounting, Business, Economics, or related field
- 5+ years in budgeting/FP&A/financial operations with direct marketing spend exposure
- Demonstrated experience managing large, multi‑channel marketing budgets, forecasting, variance analysis, and executive reporting
- Experience with financial systems and budget/reporting tools, such as Workday, Excel, and Power BI
Preferred Qualifications - Oversight of large marketing budgets, including agency and media spend portfolios
- Experience working in a matrixed environment across multiple stakeholders
- Familiarity with purchase…
Position Requirements
10+ Years
work experience
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