Sr. Director, Digital Commerce Revenue Operations

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

This role is the commercial quarterback for Digital Commerce-bringing together cross-functional partners to translate the Annual Operating Plan (AOP) and Long-range Plan (LRP) into clear priorities, operating rhythms, and execution. You'll ensure plans turn into results by driving alignment, accountability, and performance across the Commercial POD, while also owning Digital Commerce Operations and Customer Service to deliver a seamless, athlete-centric experience.

In parallel, you'll lead P&L growth and business development for emerging revenue streams, unlocking brand-accretive, profitable growth through new partners, platforms, and commerce models.

Your Impact

Commercial Leadership & Operating Rhythm

* Orchestrate the development and execution of the AOP and LRP, aligning Commercial, Finance, Marketing, Technology, Merchandising, and Analytics.

* Lead weekly, monthly, and quarterly operating rhythms to drive performance against revenue, margin, customer , and experience metrics.

* Translate strategy into action through clear milestones, governance, and performance reviews.

* Drive real time testing, optimization, and contingency planning to continuously improve digital commerce performance.

Business Development & New Revenue Streams

* Own P&L leadership and growth strategy for Marketplace, Dropship, and Social Commerce.

* Continuously identify, evaluate, and activate new platforms, partners, and commercial models that unlock incremental, brand accretive growth.

* Build compelling business cases and roadmaps that balance brand integrity, athlete value, and financial return.

* Stay ahead of emerging commerce trends and lead partner performance and optimization across external ecosystems.

Operations, Experience & Collaboration

* Own Digital Commerce Operations and Customer Service, ensuring operational excellence and a seamless end to end consumer experience.

* Improve workflows through process simplification, technology enablement, and scalable execution.

* Lead and develop high performing teams while fostering strong cross functional collaboration and shared accountability.

Qualifications

* Bachelor's degree required (or equivalent experience); advanced degree preffered

* 10-14+ years of progressive experience in digital commerce, commercial operations, general management, or related fields, with demonstrated enterprise level impact.

* Proven success leading and scaling operating models that translate strategy into execution across complex, cross functional organizations.

* Demonstrated ability to quarterback AOP and LRP execution, aligning stakeholders and driving outcomes in highly matrixed environments.

* Strong digital commerce and analytics fluency, with a clear understanding of KPIs and performance levers (e.g., traffic, conversion, AOV, margin, LTV).

* Experience establishing KPIs, scorecards, and operating cadences to manage performance, prioritize investments, and drive accountability.

* Track record of using data, dashboards, and insights to diagnose business performance and inform strategic and operational decisions.

* Experience partnering closely with Technology, Product, and Creative teams; familiarity with agile delivery models and digital platforms is a plus.

* Demonstrated experience in business development, partnerships, or new revenue incubation, ideally within digital, platform, or marketplace ecosystems.

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