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Director, Enrollment Analytics, Planning and AI; Vice Provost Admissions & Financial Aid

Job in Baltimore, Anne Arundel County, Maryland, 21276, USA
Listing for: Inside Higher Ed
Full Time position
Listed on 2026-06-13
Job specializations:
  • IT/Tech
    Data Science Manager, Data Analyst
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below
Position: Director, Enrollment Analytics, Planning and AI (Vice Provost for Admissions & Financial Aid)

The Office of Admissions and Financial Aid in University Student Services is responsible for the enrollment management function that underpins the University's ability to attract, recruit, admit, and matriculate our Arts and Sciences and Engineering undergraduate students. The office is also a key advisor to the university's graduate and professional programs (with the exception of PhD programs) whose students are among the best in the nation.

We are seeking a Director, Enrollment Analytics, Planning and AI who will support the university's enrollment management strategy, provide high level data analysis to inform strategic planning, analyze the effectiveness of initiatives through data-driven research, and ensure that staff have access to relevant data to inform their work.

Reporting to the Vice Provost for Admissions and Financial Aid and serving as a member of the Vice Provost’s leadership team, the Director will formulate, develop, and communicate actionable intelligence to aid strategic decision-making in both admissions and financial aid, and will evolve the data infrastructure of the offices to facilitate the use of data by staff.

Specific Duties and Responsibilities Advanced Data Analysis
  • Conduct in-depth analysis using statistical techniques to identify trends, patterns, and correlations within admissions and financial aid data.
  • Develop predictive models to forecast application volume, acceptance rates, and enrollment yield for different applicant segments.
  • Analyze trends in financial aid to provide a greater understanding of family income and asset trends to ensure that the financial aid program effectively supports students and families.
  • Utilize data visualization and other tools to present complex findings in clear and actionable reports for stakeholders.
Strategic Insights, Intelligence Reporting and Communications
  • Provide a deep level of analysis of research findings and synthesize key points in concise and compelling competitive intelligence reports and other deliverables.
  • Provide data-driven insights to inform admissions strategies, including understanding applicant trends, optimizing application review processes, and assessing the effectiveness of recruitment and marketing efforts.
  • Develop reports for senior staff and leadership across the university that can be shared with other stakeholders, such as faculty, students, trustees, donors, and membership organizations, to communicate messages and information and/or analysis related to the deployment of enrollment management resources and/or financial aid funding in a way that aligns with institutional goals.
  • Create data analysis tools to be used by deans and managers in admissions and financial aid and automated data delivery tools for the office and other university constituents, such as the provost, president, and deans.
  • Continue to develop, integrate, and execute strategies to provide timely data and analyses to advance strategic initiatives in the admissions and financial aid reporting environments and ensure alignment with university goals.
  • Provide regular status reports and analysis to management.
  • Review and understand large sets of historical data while highlighting relevant trends and patterns.
Data Collection and Management
  • Develop and execute a strategy for ingesting data from a variety of third-party sources, then transform and leverage it for analytical use.
  • Clean, transform, and validate data to ensure accuracy and consistency for analysis.
  • Develop and maintain data pipelines to automate data ingestion and processing.
  • Manage admissions and financial aid reporting efforts to internal and external entities to assure data quality and integrity.
Data Architecture, Infrastructure, Policy, and Tools
  • Work with the University IT department to drive database infrastructure building to understand and support the effective integration and collaboration of existing databases across the university, including the data warehouse.
  • Pitch, design, and build data architecture, pipelines, and products that integrate systems across the decentralized university environment.
  • Work with the enrollment management leadership team to explore emerging needs and uses for AI tools in admissions and financial aid.
  • Lead collaborative projects related to integrating data and advanced data tools into policy making; suggest ways to deploy tools and advanced data science capabilities in team projects.
  • Oversee the proper use of data and technology and create data-driven, analytical business processes and procedures.
  • Foster collaboration across departments and organizations to ensure the flow of data required for analysis and to identify new opportunities.
  • Develop data ownership policies, procedures, and best practices.
Team Leadership and Mentorship
  • Lead and mentor junior data analysts on data analysis projects, ensuring quality and adherence to best practices.
  • Stay updated on emerging data analytics techniques and technologies to continuously improve data analysis capabilities and serve as a…
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