Social Selling & Marketing Program Specialist

Social Selling & Marketing Program Specialist

Support a social selling and associate social media enablement program for a leading financial services organization, helping employees effectively leverage Linked In through onboarding, training, compliant content development, campaign execution, ongoing program support, and performance measurement.

Day-to-day responsibilities include:

• Support and manage day-to-day operations of an associate social selling and social media enablement program
• Lead 3–4 week onboarding and training programs for associates focused on Linked In, social selling, and social media best practices
• Provide ongoing program support, troubleshooting, and guidance to participating associates
• Develop, edit, coordinate, and execute engaging social media content
• Manage recurring social media campaigns within social selling and employee advocacy platforms
• Partner with Marketing and internal stakeholders to develop content aligned with broader business objectives
• Execute legal review and content retention processes to ensure social media posts meet compliance requirements
• Coordinate social media content through review, approval, production, and publishing workflows
• Assist with the development and execution of video content for social media
• Monitor social media KPIs and pull metrics and reporting to evaluate content and program performance
• Support semi-annual social media audits
• Manage program resources, documentation, and administrative responsibilities within Share Point
• Collaborate cross-functionally with Marketing, business teams, legal/compliance partners, and other internal stakeholders
• Help drive associate engagement, adoption, and ongoing participation in the social selling program
• Manage multiple concurrent content, training, and program priorities with strong attention to detail

Minimum requirements include:

• 5+ years of professional work experience
• 3+ years of digital marketing experience
• 2+ years of hands-on social media experience
• Strong hands-on experience with Linked In and an understanding of Linked In best practices
• Experience with social media management, social selling, or employee advocacy tools such as Sprinklr, Hearsay/Yext, Live Social, Everyone Social, Hootsuite, Sprout Social, or similar
• Strong writing and editing skills with experience developing content for social media
• Experience tracking social media KPIs, metrics, and performance
• Microsoft SharePoint experience
• Experience working within a highly regulated industry
• Strong project and program coordination skills
• Comfortable leading training, onboarding, and presentations for groups
• Experience collaborating across multidisciplinary and cross-functional teams
• Highly organized and extremely detail-oriented
• Strong written, verbal, and interpersonal communication skills
• Ability to manage multiple priorities and recurring campaigns simultaneously
• Experience supporting social media community management
• Ability to work onsite in Baltimore, MD 4 days per week

Preferred qualifications include:

• Financial services industry experience
• Previous experience supporting a formal social selling, employee advocacy, or social media enablement program
• Experience onboarding and training employees on Linked In or social selling best practices
• Experience managing compliant social media content through legal or regulatory review processes
• Video content development or social video experience
• Experience supporting social media audits
• Experience using AI tools such as ChatGPT or Microsoft Copilot to improve productivity, streamline workflows, or enhance content quality
• Experience driving employee adoption and engagement within a social selling or advocacy program