Sr. Director, Strategy - Americas

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

The Sr. Director, Strategy – Americas will lead regional strategy evolution and execution across the Americas, ensuring strong alignment with Global Strategy while shaping and activating strategies that reflect regional market realities. This role partners closely with the Chief of Staff, FP&A and senior leaders to translate strategy into clear priorities, operating plans, and measurable outcomes.

With a small, high-impact team, this leader will drive strategic clarity, enable disciplined execution, and ensure the Americas organization delivers against enterprise priorities across all commercial channels. The role requires a balance of strategic thinking, operational rigor, and strong cross-functional influence and collaboration.

Regional Strategy Leadership

• Lead the evolution of the Americas strategy in alignment with Global Strategy, adapting enterprise priorities to regional market dynamics, consumer and customer insights, and channel needs.
• Operate with a portfolio-level vista across the Americas, viewing the region holistically and understanding how strategies within one commercial vertical or function create downstream impacts across other functions, channels, and commercial verticals.
• Ensure strategies are developed with full enterprise consideration—balancing growth, operational feasibility, financial impact, and cross-functional implications.
• Act as a strategic thought partner to Americas leadership, providing insight-driven recommendations to support growth, profitability, and sustainable competitive advantage.
• Ensure clear, strategic narratives and priorities are communicated consistently across the region.

Strategy Execution & Operational Excellence

• Own and oversee strategy execution across the Americas, ensuring plans are translated into actionable initiatives with clear owners, milestones, and success metrics.
• Partner closely with the Chief of Staff to align strategy with operating rhythms, governance, and leadership forums.
• Monitor progress against strategic priorities, proactively identifying risks, gaps, and opportunities, and driving course-correction as needed.

Cross-Functional Partnership

• Work in close collaboration with Commercial, Merchandising, Marketing, Supply Chain, Finance, and Operations leaders to ensure integrated execution across all channels.
• Ensure strategic initiatives are aligned with financial plans, resource allocation, and capacity.
• Serve as a connector between Global Strategy teams and Americas stakeholders, ensuring alignment, feedback loops, and shared accountability.

Team Leadership & Capability Building

• Lead and develop a small, high-performing regional strategy team, setting clear expectations and fostering strong analytical and executional capabilities.
• Create a culture of rigor, curiosity, and accountability within the team.

Insights & Decision Support

• Leverage data, consumer insights, and market intelligence to inform strategic decisions.
• Frame complex issues clearly for senior leaders, providing structured analysis and actionable recommendations.

• 12+ years of experience in strategy, management consulting, corporate strategy, or related roles within retail, consumer goods, or adjacent industries.
• Strong understanding of retail, with experience across Direct…