Chief Sales Officer

Description About Visit Baltimore

As Baltimore’s official destination marketing organization, our mission is to promote, sell and encourage visitation to drive economic impact for the city and its residents. We craft and communicate the Baltimore narrative, advance the tourism and hospitality industry and support community.

Our day-to-day behaviors are the foundation of our workplace culture. Because of this, all our actions must come from a place of respect for ourselves, our colleagues, our customers, our community and our stakeholders. Grounded in a foundation of respect, we embrace the following values as the principal pillars of our culture:

• Practice Mindfulness
• Ensure Collaboration
• Exemplify Adaptability
• Celebrate Diversity
• Ignite Innovation

The Chief Sales Officer (CSO) functions as the senior executive business leader of the Sales and Customer Experience department. The position drives the sales strategic platform and provides leadership and direction for the Sales and Customer Experience team. In alignment with organizational priorities, develop strategic goals that address short-term and long-term demand, set regional and vertical deployment strategies and determine new business opportunities.

To be successful, the CSO must be able to develop and maintain collaborative relationships externally with the Baltimore hospitality community and key stakeholders to engage them in supporting the organization’s goals.

Work collaboratively with the Sales leadership team to ensure positive and results oriented team environment with open communication and dialogue around strategy and goals.

This role reports directly to the President & CEO and serves as a core member of the Executive leadership team. The ideal CSO is an experienced hospitality leader with a proven track record in managing and motivating high performing teams in achieving organizational goals. They are strategic, creative, relationship centered, thoughtful, agile and deeply collaborative, with a commitment to modeling Visit Baltimore’s core values and leading with trust and integrity.

Develop and implement plans and programs to support and achieve the organization’s sales and customer experience goals and objectives.

Establish and oversee long and short-term sales strategies for convention groups. Identify and evaluate new market potential and develop a focused account selling strategy for the sales team.

Assist with closing business for priority sales accounts; assign all new accounts.

Lead, motivate and evaluate performance of direct reports. Work closely with Sales leadership to maximize productivity from the sales and customer experience team and maintain a positive culture.

Maintain close working relations with area hotels, municipal facilities, and serve as liaison between the client and these facilities; conduct regular meetings with hotel GM’s and DOSM’s in Baltimore.

Communicate regularly with external stakeholders regarding Visit Baltimore’s sales and customer experience efforts, activities, opportunities and ensure their appropriate participation and support.

Product development liaison with City partners for hospitality development projects.

Liaison with City partners for visitor/customer experience projects.

Assist in the development of a marketing plan and strategies to promote Baltimore as a convention destination.

Develop cooperative programs, familiarization trips and sales missions with area hotels and hospitality industry to market Baltimore.

Attend trade shows to promote Baltimore as a convention destination.

Oversee sales incentive program for the sales team.

Maintain statistical data pertaining to conventions held and booked, and their economic impact to Baltimore.

Manage all booking reports, bid presentations and site inspections conducted by the sales and customer experience departments.

Oversee memberships in pertinent convention/meeting/exhibition trade organizations.

Develop and manage sales and customer experience departmental budgets.

Work collaboratively with the marketing department on all convention-related promotional and advertising…