Product Director, Women's Train Apparel

Product Director, Women's Train Apparel

Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour.

Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role The Director, Women's Train Apparel, is responsible for driving the product vision, strategic direction, and commercial growth of the Women's Train Apparel business. This role leads the creation of consumer-relevant product assortments that connect innovation, outfitting, style, and performance to the evolving needs of the female athlete. This leader establishes clear product priorities, product truth, franchise opportunities, and marketplace strategies while ensuring teams operate with speed, focus, and strong cross-functional alignment.

The role partners closely with Design, Development, Consumer Merchandising, Marketing, Regional, and Supply Chain teams to deliver compelling product ecosystems that strengthen brand authority and drive long-term growth. Success in this role requires a leader who blends consumer insight, product excellence, operational discipline, and commercial thinking while inspiring teams and driving executional clarity across the product creation process.

Your Impact Drive seasonal and long-range product strategy for Women's Train Apparel, balancing innovation, core, outfitting, and commercial performance. Own end-to-end product creation while building scalable, innovation-led product platforms grounded in athlete validation and marketplace relevance. Lead integration of innovation, materials, and construction across cross-functional teams to deliver differentiated product ecosystems and hero launches. Serve as the voice of the consumer and athlete, translating insights into actionable product strategies, assortments, and seasonal priorities.

Partner with Consumer Merchandising to identify behaviors, outfitting opportunities, and marketplace needs, ensuring product solutions are insight-led and validated. Lead lifecycle planning, pricing strategy, and category productivity to deliver profitable growth. Leverage data, analytics, and AI to inform decisions, mitigate risk, and drive continuous improvement loops. Drive cross-functional alignment across Product, Design, Merchandising, Marketing, Regions, and Supply Chain to deliver a unified "One Plan."

Ensure product truth and consumer insights are central to brand storytelling, seasonal narratives, and GTM strategies. Deliver compelling storytelling through presentations, line reviews, and marketplace execution anchored in hero products. Lead, coach, and develop a high-performing team, fostering accountability, inclusion, and strong decision-making capability. Build team expertise across AI, analytics, consumer insights, and product excellence. Demonstrate advanced fluency in AI, analytics, and digital tools to accelerate insights, storytelling, and decision-making.

Maintain strong product excellence, executive communication, and ownership mindset to deliver high-quality, decision-ready work at pace.

Qualifications Bachelor's degree required; MBA or advanced degree preferred. 8–10+ years of product management or related experience within performance apparel. Proven experience leading seasonal line planning, lifecycle management, innovation integration, and category strategy. Strong understanding of apparel construction, fit, fabrics, materials, performance validation, and product creation. Experience leading and developing high-performing teams within a matrixed organization. Strong analytical…