Marketing Manager

Reports To: President & CEO

FLSA Status: Full-time, Exempt

Location: Remote with occasional travel

The Marketing Manager serves as MCEC’s strategic marketing coordinator and external agency liaison, driving brand awareness and stakeholder engagement while supporting the organization’s transformation to effectively serve the 69% of military children ages 12 and under. This role combines strategic oversight with vendor management to advance MCEC’s marketing initiatives through partnership with external marketing professionals and internal coordination.

Working closely with the CEO and external marketing partners, the Marketing Manager ensures cohesive implementation of marketing strategies that tell MCEC’s story effectively while building sustainable audience growth and supporting revenue diversification goals. This position requires strong project management skills, strategic thinking, and the ability to coordinate complex initiatives across internal teams and external vendors.

Success in this role directly contributes to MCEC’s brand recognition, stakeholder engagement, and the marketing foundation needed to demonstrate measurable impact to funders and families while supporting sustainable organizational growth.

• Serve as primary liaison with external marketing firm, coordinating brand refresh initiatives, social media strategy implementation, and website development projects
• Collaborate with CEO and external partners to develop comprehensive marketing strategy aligned with organizational strategic priorities and evidence-based programming goals
• Coordinate marketing efforts across all client populations, ensuring messaging effectively reaches military families with children across all age groups, particularly K-8 demographics
• Manage marketing vendor relationships and contracts, ensuring deliverable quality, timeline adherence, and budget compliance while maintaining strategic alignment
• Lead internal marketing strategy development that complements external firm capabilities, focusing on organizational expertise and program-specific marketing needs

• Develop and implement marketing strategies that effectively promote evidence-based programming for military children across all age groups, with particular emphasis on student-focused initiatives
• Coordinate with program teams to create compelling content and campaigns that demonstrate program impact and effectiveness to current and potential participants across student, parent, and professional audiences
• Coordinate with program teams to create compelling content and campaigns that demonstrate program impact and effectiveness to current and potential participants
• Lead marketing efforts for Student 2 Student, parent support programs, and professional development initiatives, ensuring consistent messaging and brand alignment
• Support program evaluation and outcome demonstration through marketing materials that clearly communicate program effectiveness and measurable impact
• Collaborate with program staff to develop testimonials, case studies, and impact stories that strengthen both marketing efforts and funding proposals

• Maintain brand consistency across all organizational communications, ensuring alignment with external marketing firm recommendations and strategic messaging guidelines
• Coordinate internal communications strategy including staff newsletters, board communications, and stakeholder updates that support organizational transparency and engagement
• Manage crisis communication coordination and brand reputation monitoring in partnership with external marketing firm and organizational leadership
• Oversee content review and approval processes to ensure all organizational communications meet quality standards and strategic objectives
• Lead coordination of marketing materials for events, conferences, and speaking opportunities that position MCEC as thought leader in military child education

• Implement comprehensive tracking and analytics systems…