Communications & Marketing Associate; Marketing & Communications

We are seeking a Communications & Marketing Associate who will execute, innovate and lead improvement in video and multimedia production. They will be responsible for video services across the school, including creative marketing through channels like web and social media, customer service for faculty and staff‑led video initiatives, and execution of some teaching‑related video needs.

The Communications & Marketing Associate is responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications.

• Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
• Serve as a subject matter expert for multiple communications vehicles.
• Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
• Conduct interviews, research, and information gathering.
• Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
• May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
• May negotiate with vendors.
• Provide editorial oversight and review of communications vehicles for the designated area.
• Lead the day‑to‑day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
• Serve as the primary contact with vendor agencies.
• Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
• Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
• In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants
• Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
• Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
• Drive implementation of best practices through all paid and unpaid channels.
• Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
• Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc.
• Lead website strategy and related needs including management of associated vendor(s) as applicable.
• Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
• Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
• Manage and monitor area budgeting and forecasting.
• Collaborate with peers to share learnings and help cross‑promote programs as applicable.
• May oversee the work of support staff in the unit or others with related responsibilities.
• Other duties as assigned.

• Generate and recommend original and creative approaches to use audio and video content to market the School of Education broadly.
• Serve as a thought leader and service partner for the School of Educations in‑house multimedia studio, opening in 2026.
• Work alongside academic affairs leaders and faculty to scope and execute video and audio needs as new coursework is developed.
• Develop a self‑service first model of video and audio services that trains, encourages and innovates ways for faculty, staff and students to produce quality products on their own, using existing technologies available to our community both in…