Marketing Manager

Company Description

The Ivy Hotel is a 17-room luxury boutique hotel located in Baltimore’s historic Mount Vernon neighborhood. A member of Relais & Châteaux and Maryland’s only Michelin Two Key property, The Ivy is consistently recognized among the region’s best hotels. The highly inclusive room rate features made‑to‑order breakfast, evening cocktails, private car service, valet parking, and deeply personalized guest experiences.

The Ivy offers an exceptional environment for a marketing professional who wants to work at a high level within luxury hospitality. This role works closely with leadership across hotel operations, culinary, spa, sales, and reservations, and plays a direct role in revenue performance, brand perception, and long‑term growth. The Ivy fosters a collaborative, supportive culture where teams work closely together and take pride in their craft.

The Marketing Manager leads all marketing, communications, and brand initiatives for The Ivy Hotel, Magdalena, and The Spa at The Ivy. This role owns both strategy and execution across all channels, with the primary objective of driving revenue while protecting brand integrity and the guest experience.

Social media is an important component of this role, with a focus on thoughtful visual storytelling, strong content planning, and consistent brand expression. This position requires a great eye and attention to detail, with the ability to make creative decisions that align with the brand’s positioning and operational priorities.

The Marketing Manager develops and executes integrated marketing plans, oversees digital and social channels, manages agency relationships, and collaborates closely with internal teams to ensure marketing efforts are aligned with demand, occupancy, and service standards.

• Develop and execute annual and seasonal marketing strategies across rooms, dining, spa, events, and partnerships
• Plan, prioritize, and pace campaigns based on demand, occupancy, and operational capacity
• Identify target markets, growth opportunities, and competitive positioning
• Make informed decisions around promotion timing and scope to support revenue without overextending operations

• Serve as primary steward of The Ivy’s brand voice, visual identity, and messaging
• Ensure consistency across all guest‑facing communications and marketing channels
• Shape storytelling around guest experiences, packages, and events
• Act as the final reviewer for marketing and communications materials

• Lead execution of marketing campaigns across email, website, social media, digital advertising, partnerships, and on‑property promotions
• Lead social media strategy, content planning, posting, and performance across platforms
• Set and uphold quality standards for all visual and written content across digital channels
• Ensure content reflects brand positioning, guest experience, and service philosophy
• Manage and update The Ivy and Magdalena websites
• Track, analyze, and report on performance across channels

• Oversee PR and digital marketing agencies
• Set priorities, review deliverables, and evaluate performance
• Develop and maintain relationships with strategic partners aligned with the brand

• Work closely with sales, reservations, food & beverage, spa, and events teams to align marketing with business goals
• Support packages, promotions, and special events with thoughtful, well‑timed marketing execution
• Translate operational needs into clear, effective marketing initiatives

• Create and manage marketing budgets
• Monitor spend and measure ROI
• Use performance data to guide strategy and ongoing optimization

• Bachelor’s degree in Marketing, Communications, or a related field
• 4–6 years of marketing experience, preferably in hospitality, luxury, or lifestyle brands
• Strong strategic thinking paired with hands‑on execution skills
• Demonstrated ability to maintain strong visual standards and brand consistency across digital platforms
• Strong experience with social media strategy, content development, and…