Lead, Social Media UA Women's

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Lead, UA Women’s Social Media will be responsible for the global social media strategy and execution for Under Armour Women’s. This role will shape how UA shows up for women across sport, culture, and lifestyle—driving authentic storytelling, cultural relevance, and community connection across social platforms.

• Own editorial planning and content strategy for UA Women’s social channels across platforms– including Instagram, Tik Tok, You Tube, Pinterest, Snapchat, and emerging platforms
• Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance.
• Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust.
• Manage the Women’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches
• Capture, edit, and post content to support in real-time sports moments and cultural moments
• Partner with Brand Marketing, Creative, and Category teams to ensure social storytelling reflects Women’s category positioning, creative vision, and cultural moments
• Collaborate with PR, Sports Marketing, and athlete/creator partners to spotlight women athletes, creators, and stories in authentic and compelling ways
• Serve as a strategic partner to regional marketing teams, providing guidance on local Women’s content that ladders up to global strategy
• Lead ideation and execution for Women’s digital and social activations, including campaigns, athlete moments, and cultural tentpoles
• Identify emerging trends, platform behaviors, and audience insights to evolve how UA connects with women through social
• Track performance against KPIs and translate data into actionable insights for internal partners
• Build and maintain a test-and-learn roadmap focused on new formats, creators, partnerships, and storytelling approaches for Women’s

• 5–7+ years of experience in social media, content strategy, or digital marketing, preferably within women’s, sport, fashion, or lifestyle brands
• Deep understanding of social-first storytelling and the cultural landscape surrounding women in sport and lifestyle
• Strong cross-functional collaboration skills and the ability to lead projects end-to-end as an individual contributor
• Analytical mindset with experience using performance data to inform strategy
• Passion for women’s sport, culture, and community-building is essential
• Experience with Adobe Premiere, Photoshop, and Lightroom a plus

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: Minimal
• Licenses/Certifications: N/A
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

• No relocation provided

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Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards…