Head of Marketing

📍 Location

Arlington, VA or Boston, MA

Marketing (Growth)

VP of Regulatory

Full-time (exempt)

We are seeking a hands‑on Head of Marketing (Director level) to define and lead our marketing strategy with a strong focus on driving enterprise sales pipeline growth, new offering launches, and territory expansions. This role is perfect for a marketing leader who thrives at the intersection of strategy and execution, who is comfortable in a quick‑moving and growth‑focused company, and who loves to win.

Our enterprise customer base comprises large production homebuilders, and in this role, you’ll work side‑by‑side with our Sales and Leadership teams every day to ensure messaging alignment, drive pipeline growth, and deliver revenue outcomes in the home builder market. You’ll bring a competitive mindset, a data‑driven approach, and a collaborative and cross‑functional approach— turning shared goals into shared victories.

This is a full‑time, in‑office role. We're open to candidates in the DC and Boston metro areas and this person reports to our VP of Regulatory.

• Drive pipeline growth and deal closings:
  Partner with Sales leadership to design and execute campaigns that generate, accelerate, and close opportunities.
• Launch new offerings:
  Lead go‑to‑market initiatives for new products and programs, positioning Dandelion as the clear leader in residential geothermal.
• Empower sales success:
  Create high‑quality content—messaging, collateral, case studies, and competitive positioning—that equips our sales teams to win.
• Drive event success:
  Build and execute an event plan to efficiently develop home builder and market relationship.
• Elevate brand presence:
  Own and evolve Dandelion’s brand strategy and build geothermal as a high‑awareness option for homebuilders through compelling storytelling, and thought leadership.
• Market intelligence:
  Deliver actionable insights on buyer behavior, market dynamics, and competitive trends.
• Customer enablement:
  Help Dandelion’s customers market and sell geothermal as a differentiated feature for home buyers.

• Strategic Thinker & Operator – You can zoom out to set vision and brand direction, then zoom in to execute with precision.
• Collaborative Partner – You thrive in close partnership with sales and other cross‑functional teams, aligning on goals and working toward shared success.
• Customer‑Centric – You listen deeply to customers, translating their needs and challenges into messaging, campaigns, and experiences that resonate.
• Creative Storyteller – You bring ideas to life through compelling narratives that connect with customers and differentiate us in the market.
• Data‑Driven & Analytical – You balance creativity with a strong command of metrics, making decisions based on impact and ROI.
• Growth Mindset – You embrace experimentation, learn from results, and adapt quickly in a fast‑paced environment.

• 10+ years of B2B marketing experience, with at least 2 years in a people‑management role
• Demonstrated ability to partner effectively with sales to drive demand and accelerate deals.
• Proven success in building brand presence and delivering measurable pipeline growth.
• Deep expertise in account‑based marketing and field marketing strategies.
• Strong product marketing background with experience driving GTM strategies.
• Excellent communication, leadership, and cross‑functional collaboration skills.
• Comfortable in a fast‑paced, scrappy, and evolving environment
• Willingness to work in‑office (Arlington, VA HQs: 4 days/week or Somerville, MA office: 3 days/week)
• Ability and willingness to travel up to 25% of the time

• Experience at a startup or small company (2+ years)
• Grown demand for a new or niche category
• Knows the inner workings of the home builder industry and its broader ecosystem
• Built GTM motions through partners to increase demand
• Passion for clean energy, sustainability, or climate tech

Dandelion Energy is transforming how homes are heated and cooled—starting from (below) the ground up. As the nation’s leading residential geothermal company, we design, install, and maintain all‑in‑one heating and…