Marketing Manager

HOTEL REVIVAL is hiring a Marketing Manager

Hotel Revival is a 107-key art-centric boutique hotel located in Baltimore's historic Mount Vernon neighborhood, home to 19th-century architecture, lush parks, iconic churches, galleries, restaurants, and cultural venues. It embodies Baltimore by showcasing local products, the city's history, and native cuisine. This award-winning property is internationally recognized for its commitment to the ongoing restoration of Baltimore and its success in social impact.

The Marketing Manager is responsible for developing and executing strategic, on-brand marketing initiatives that directly support revenue growth, demand generation, and long-term brand equity for their assigned properties within the New Waterloo portfolio. This role serves as a key commercial partner to Operations, Food & Beverage, Front Desk, Revenue Management, and Sales, ensuring marketing efforts are aligned with business goals across the entire property and its outlets.

This position requires a highly organized, revenue-minded marketer who can balance creative storytelling with data-driven decision-making. The Marketing Manager must be able to prioritize initiatives that drive measurable results including room nights, covers, event attendance, and qualified leads, while maintaining brand integrity and guest experience standards. As a brand ambassador and servant leader, this role supports internal teams, external partners, and the surrounding community to ensure each property is positioned for sustained success as an independent hotel.

Core areas of responsibility include, but are not limited to:
Email marketing, social media strategy and execution, website management, promotions and packages, events and activations, copywriting, brand collateral, and public relations support, all with a clear focus on revenue generation and operational alignment.

• Responsible for the maintenance and optimization of the hotel and outlet websites, ensuring accuracy, clarity, and conversion-focused content that supports booking, dining, and event goals
• Update copy, launching promotions, maintaining calendar of events, and fulfilling any website changes or updates to maintain a clear and compelling digital path to purchase
• Produce revenue-driving email campaigns with strong calls to action, compelling copy, and on-brand imagery; ensure all guest-facing and transactional communications are clear, grammatically sound, and consistent
• Maintain and audit all third-party location listings (Google, Trip Advisor, Yelp, Open Table, etc.) via Marqii to ensure up-to-date information and optimal visibility

• Collaborate closely with the Director of Revenue Management or Revenue Manager to develop strategic, on-brand promotions that support occupancy, ADR, outlet performance, and overall revenue goals
• Brainstorm, build, and execute packages that support both PR efforts and direct revenue generation
• Maintain evergreen and seasonal offers, conducting regular audits across all platforms to ensure promotions are current, relevant, and performing

• Lead the strategy, promotion, execution, and post-event evaluation of all property events, activations, and pop-ups, ensuring alignment with revenue, traffic, and brand awareness goals
• Develop and maintain strong relationships with brand-aligned partners to create community-driven programming that drives foot traffic and repeat visitation
• Partner with department heads to ensure events are operationally sound, properly staffed, and financially viable, including coordination of BEOs and timelines
• Maintain accurate event listings across third-party platforms and local calendars
• Communicate event details internally through clear SOPs so all departments are informed and aligned
• Provide on-site support during events to ensure seamless execution and a high-quality guest experience

• Develop monthly, quarterly, and annual social content calendars aligned with property goals, seasonal priorities, and departmental initiatives
• Create and manage…