Digital Market & Communications Coordinator

Maryland Legal Aid (MLA)

Maryland Legal Aid advocates with and for Marylanders experiencing poverty to achieve equity and social justice through free civil legal services, community collaboration, and systemic change.

Since 1911, Maryland Legal Aid has provided high-quality legal aid to vulnerable, low-income people and communities – helping to remedy their civil legal issues and become empowered to overcome challenges, achieve stability and independence, and reach their goals. MLA also identifies and seeks to remedy systemic barriers. MLA’s core work includes eviction and foreclosure prevention, family law, children’s rights, consumer protection, securing public benefits, and access to healthcare.

MLA advocates operate primarily through the courts, via individual representation of indigent clients, but also engage in impact litigation, public communication and outreach, and policy advocacy.

Through this holistic approach, Maryland Legal Aid serves to amplify the voices of tens of thousands of economically disadvantaged and vulnerable Marylanders each year and seeks to be a leader in the legal services field nationwide.

Maryland Legal Aid is seeking a creative and detail-oriented Digital Marketing & Communications Coordinator to help grow our digital presence and deepen engagement with clients, partners, and supporters. This role supports integrated communications and fundraising efforts, amplifying our voice, expanding our reach, and driving online engagement through email, social media, and event outreach. Ideal for an early to mid-career professional passionate about using digital tools to advance social justice and connect communities with critical legal services.

This role plays a key support function for the Communications Director, with a strong emphasis on creative writing, storytelling, and content development across earned, owned, and digital channels, as well as capturing compelling photo and video content that centers client and staff voices.

You’ll be joining a newly formed, integrated Development and Communications team at Maryland Legal Aid, an energetic group of 10 professionals, including our dedicated 5-person Grants team. Led by our new Chief Development and Communications Officer, this team is charged with bringing fresh momentum to how we tell our story, engage supporters, and expand our funding base. Together, we’re building a collaborative, mission-driven culture that connects communications and development strategy to elevate Maryland Legal Aid’s profile and grow a vibrant community of donors, partners, and advocates for justice.

• Drive constituent growth through deploying a strategy for email list-building, increasing social media followers, text message subscribers, and interaction across channels leveraging industry best practices
• Oversee editorial calendar and content workflow across channels
• Create and schedule content for Facebook, Linked In, Instagram, and X using Canva and Hootsuite building out Maryland Legal Aid’s brand voice for social media being strategic about content by channel
• Draft and support the development of clear, engaging written content across platforms, including press releases, social media captions, donor-facing e-newsletters, brochures, flyers, and digital toolkits, in collaboration with the Communications Director
• Design branded digital and paper content (appeal letters, graphics, story cards, donor stewardship pieces, flyers, etc.) using Adobe Creative Suite or Canva
• Maintain and update content on MLA’s Word Press website (e.g., news posts, staff updates, event info)
• Responsible for email creation, design, layout, and send for monthly newsletters and fundraising appeals via Bloomerang
• Ensure audience segmentation strategy for email is accurately executed in marketing platform managing inclusions and suppress ions and ensure outbound marketing campaigns to ensure adherence to legal standards and internal compliance policies
• Support the development of client and staff impact stories, including assisting with interviews, drafting narrative content, and coordinating internal review and approvals
• Capture…