Communications Associate; Social Media - Communications Office

We are seeking a Communications Associate (Social Media) who will be a digital content creator responsible for increasing visibility and engagement through social media, web content, blog and podcast promotion, and coverage of campus events. This role develops high-quality, audience-centered content and uses performance insights to support audience growth and strengthen brand presence.

• Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
• Serve as a subject matter expert for multiple communications vehicles.
• Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
• Conduct interviews, research, and information gathering.
• Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
• May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
• May negotiate with vendors.
• Provide editorial oversight and review of communications vehicles for the designated area.
• Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
• Serve as the primary contact with vendor agencies.
• Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
• Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
• In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants.
• Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
• Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
• Drive implementation of best practices through all paid and unpaid channels.
• Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
• Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc.
• Lead website strategy and related needs including management of associated vendor(s) as applicable.
• Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
• Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
• Manage and monitor area budgeting and forecasting.
• Collaborate with peers to share learnings and help cross-promote programs as applicable.
• May oversee the work of support staff in the unit or others with related responsibilities.
• Other duties as assigned.

In addition to the duties described above

• Serve as the School of Nursing’s primary digital content creator, leading the development and execution of a multi-platform content strategy and producing original, high-impact storytelling across Instagram, Facebook, Linked In, X (Twitter), You Tube, podcast platforms, and emerging channels.
• Independently produce, edit, and publish multimedia content, including short-form video, photography, graphics, written features, and podcast-related assets; provide on-site coverage of campus events and deliver rapid-turnaround, platform-optimized content.
• Write, edit, and publish blog and podcast content, including interviews with faculty, students, staff, and partners; manage show notes, episode summaries, and a strategic editorial calendar aligned with campaigns and School of Nursing priorities.
• Design and maintain evergreen visual assets using Adobe Creative Suite and Canva (templates, graphics, banners, highlight covers, campaign toolkits) and support routine website updates, page refreshes, and content maintenance.
• Use analytics and audience insights (Sprout, Meta Business Suite, Google Analytics, native platform tools, and podcast analytics) to evaluate performance, refine content strategy, test new approaches, and deliver monthly recommendations.

• Demonstrated proficiency with social media management and analytics platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite, or similar) to schedule, monitor, and evaluate performance.
• Must have strong writing, editing, and storytelling skills for digital platforms, with the ability to adapt tone and voice for academic, research, and community audiences.

• Bachelor's Degree in a related field.
• Four years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/ graduation equivalent, to the extent permitted by the JHU…