Regional Activation Manager

Note:
This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%.

The Regional Activation Manager will report to the Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the "feet on the street" to drive revenue and growth in the ir respective market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both side s of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept.

The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.

• Localcoordination and execution of all centrally and regionally led marketing programs in market,including but not limited to event sponsor ships,concerts,in-storeevents,andwholesale programs, etc.
  
  Regularlypartnerwithretail operations andlocal store teamsexecute marketing programs and eventson and offsite
• Ensure that any centrally and regionally-ledpromotionsand product/strain launchesare fully executed at the store level including but not limited to displays,in-stock product,signage, employee swag, employee education.
• Responsible for ensuringregionalbudget is up to date and expenses recorded ina timely manner.
• Focus onexecutionof marketing initiativesat RISE.Regularly workandmaintainexcellent relationships withlocalstore leadership teams
• Support sales team with accounttrainingsand trade events in partnership with Manager, Regional Marketing.
• Assistthe Manager, Regional Marketing in the customization ofdigital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations.
• Provide marketinginitiativeand event recaps toidentifyareas of opportunity, provide constructivefeedbackand make recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers,externalpartnersandcross functionalteammembers.
• Completing surveysfor inside and outside accountsvia online menus and in person store visits.
• Must beavailablenights, weekends and flexibility and willingness to be available during non-traditional hoursasrequired.

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor's degree preferred
• Background insales,brand marketing,field marketingretailactivationandproject management preferred
• Highly motivated, self-directed,innovative and able to work both independently and among teams with keen judgement, commonsense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates witha high levelof professionalism and integrity, including dealing with confidential information
• Strong communication skills - written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred.
• Familiarity with project management and workflow management platforms such as  is a plus, but not required.
• Must understand andcomply withthe rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

$60,000 — $75,000 USD

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.