Growth Strategy Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Growth Strategy Lead

Location: Baltimore, Maryland

This is an opportunity to join OLIVER's dedicated in-house studio, embedded with a leading healthcare education institution, as Growth Strategy Lead — the growth intelligence function for a fully integrated creative production studio serving alarge enrolledpopulation across a broad, multi-brand portfolio of students, professionals, and enterprise audiences in the healthcare education sector.

The constraint on the next phase of growth is not a lack of strategy — it is content velocity, content relevance, and the ability to test and personalize r role is to make sure the studio is always working from the sharpest possible growth foundation, turning audience insight, funnel performance, and market intelligence into clear direction for creative and CRM execution.

Based in Baltimore, you will own the end-to-end growth strategy for the email and CRM program — the studio’s most commercially critical workstream — while providing growth direction and optimization across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates thework,Pencil is where the work gets created and optimized, and Share of Model is how our client stays one step ahead in AI-driven discovery.

You will be one of the primary users of all three.

We support flexibleworkingand are open to different arrangements. We offer reasonable adjustments throughout the process.

The Growth Strategy Lead is the growth backbone of the OLIVER studio. Approximately 60% of your focus sits on lifecycle, CRM, andemail — owningthe strategy, audience architecture, and optimization roadmap for enrollment growth programs. The remaining 40% spans the broader funnel: paid social, organic social, owned content, web, and performance marketing — providing growth direction, experimentation frameworks, and optimization that ensures the studio is always creating the right content for the right audience in the right channel.

You are the person who connects insight to growth. You work closely with the Business Director on client strategy, with CRM Campaign Managers on lifecycle performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. The studio is measured on outcomes such as cost per asset, speed to delivery, and creative effectiveness inmarket— and your growth direction should be visibly improving the last of these.

Lifecycle & CRM Growth

• Own the end-to-end CRM and email growth strategy for enrollment programs across the portfolio — lead nurture, application, enrollment, and early-retention journeys

• Define andmaintainaudience segmentation frameworks, personalization strategies, and lifecycle contact architectures across a multi-brand portfolio of institutions, tailored to each brand’s maturity

• Drive the shift from reactive, one-off sends toward planned, reusable growth programs — targeting a majority-planned mix, refreshed evergreen nurtures, and a reusable, modular content library

• Build and own the experimentation and optimization roadmap — A/B and multivariate frameworks, cadence strategies, personalization logic, and subject-line and conversion analysis

• Partner with the Data Analyst and CRM Campaign Managers to build closed-loop measurement and attribution, translating performance into clear growth recommendations that feed the next cycle

• Maintain deep fluency across the CRM, marketing…