Senior Marketing Strategy Manager

• Lead initiatives developing and managing marketing plans, programs, and campaigns for Verizon Business FWA products and services
• Develop, promote, and communicate Verizon’s brand, products, and services to optimize business customer engagement
• Develop, execute, and implement marketing strategies and programs for target audiences
• Plan and implement projects supporting marketing functions
• Work with advertising and sales and participate in pricing strategy development
• Monitor market trends
• Collaborate with stakeholders to execute organizational strategies and goals
• Enable new product development, marketing plans, and customer-facing documentation
• Design and execute marketing campaigns
• Monitor and report campaign and marketing-program metrics, communicate results, and take corrective action
• Design and implement marketing workflows aligned with company goals and priorities
• Ensure communications effectiveness for internal and external audiences
• Provide proactive marketing communications and strategy support across the organization
• Analyze markets, consumer needs, competitive factors, risks, and opportunities
• Create customer stories and tools that help sellers communicate Verizon’s value

• Bachelor’s degree or four or more years of work experience
• Six or more years of relevant experience required, demonstrated through work, military experience, or specialized training
• Experience with marketing research, research strategy, or consumer research methodologies
• Knowledge of Verizon company products and how features and benefits meet business customer needs
• Experience analyzing marketplace, competitive factors, risks, and opportunities
• Experience presenting findings and insights to audiences up to the executive level
• Ability to balance multiple priorities and meet deadlines in a dynamic environment
• Experience designing custom research approaches for consumer and market insights
• Experience translating market knowledge and strategy into compelling stories and sales tools
• Master’s degree or MBA is preferred

Demonstrates expertise in developing and executing marketing strategies and campaigns, with a strong focus on market analysis, customer engagement, and brand communication. Proficient in translating market insights into actionable marketing tools and strategies that align with organizational goals.

• Marketing Strategy Development
• Market Analysis
• Campaign Design and Execution
• Consumer Research Methodologies
• Stakeholder Collaboration

• Marketing Research
• Consumer Insights
• Competitive Analysis
• Project Management
• Data Analysis

• Communication
• Prioritization
• Presentation Skills
• Collaboration
• Adaptability

• Bachelor's Degree
• Master's Degree or MBA Preferred

• Verizon Business FWA Products
• Brand Communication
• Customer Engagement
• Marketing Campaigns
• Pricing Strategy