Marketing Specialist – Activation, Orchestration

• Configure and deploy the Defend activation program
• Execute key aspects of the base churn program for Business Markets, Global Enterprises, and Public Sector customers
• Support technical sequencing and orchestration of audience segments and campaign treatments across Web, App, Email, SMS, Sales, and Care channels
• Translate marketing strategies into live customer-facing "Save" offers and retention journeys
• Manage target customer lists and audience segments
• Coordinate campaign timing and offer consistency across channels
• Monitor live campaign performance and resolve offer misfires, delivery issues, and customer friction points
• Conduct end-to-end testing of promotional offers, badging, and pricing updates before launch

• Bachelor's degree or four or more years of work experience
• Four or more years of relevant experience required through work and/or military experience or specialized training
• Experience in marketing operations, technical campaign execution, or churn management
• Track record supporting customer treatments in a complex system environment
• Proficiency or formal training in data segmentation or data management techniques
• Experience configuring basic workflows within a CRM or marketing automation platform such as Salesforce, Marketo, or Adobe
• Ability to communicate technical problems or requirements to non-technical stakeholders clearly
• Comfort working with basic analytics and using data to make execution-level decisions
• Ability to work a 40-hour scheduled week
• Compliance with Verizon hybrid work policies and minimum three days per week in the office

Demonstrates expertise in marketing operations and technical campaign execution, with a strong focus on data segmentation and customer retention strategies. Proficient in managing audience segments and campaign performance across multiple channels.

• Marketing Operations
• Churn Management
• Data Segmentation
• CRM Configuration
• Campaign Performance Monitoring

• Campaign Execution
• Data Management Techniques
• Workflow Configuration
• End-to-End Testing
• Customer Treatments Support

• Clear Communication
• Problem-Solving

• Customer Retention
• Audience Segmentation
• Complex System Environment
• Promotional Offers
• Hybrid Work Policies

• Salesforce
• Marketo
• Adobe