DCIO Advisor, Sr. Marketing Manager

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.

Join us for the opportunity to grow and make a difference in ways that matter to you.

Role Summary Leads the strategy, development, and execution of integrated marketing programs supporting T. Rowe Price's retirement advisor business, with a primary focus on the Defined Contribution Investment Only (DCIO) market and Target Date solutions. Partners closely with sales, product, digital marketing, analytics, and creative teams to develop advisor-centric marketing strategies that strengthen engagement, accelerate product adoption, and support business growth.

Develops go-to-market strategies for strategic retirement initiatives, translates business priorities into scalable marketing programs, and drives continuous optimization through performance measurement and customer insights. Serves as the primary marketing partner for assigned retirement sales teams and product initiatives.

Responsibilities Develops integrated marketing strategies and annual marketing plans supporting DCIO advisors, Target Date solutions, and other strategic retirement initiatives aligned to USI Advisor Marketing priorities. Builds strong partnerships with sales leaders and business stakeholders to align marketing priorities with evolving business objectives.

Develops and maintains expertise in retirement industry trends, advisor needs, competitive positioning, and evolving market opportunities.

Leads go-to-market planning and execution for retirement product launches, strategic initiatives, and advisor campaigns, partnering with Product, Sales, Digital, Creative, Compliance, and Analytics teams to deliver coordinated multi-channel programs.

Supports development of always-on advisor engagement strategies and lifecycle marketing initiatives. Collaborates with digital marketing teams to improve personalization and advisor experiences.

Designs and executes advisor engagement strategies across multiple marketing channels including email, digital, content marketing, events, sales enablement and advisor journeys to improve awareness, engagement and business outcomes.

Owns end-to-end campaign strategy including audience segmentation, messaging, targeting, channel selection, campaign orchestration and measurement. Leverages campaign performance, engagement metrics, audience insights and marketing analytics to optimize marketing effectiveness and inform future strategies.

Serves as the marketing lead for Target Date and other assigned retirement growth priorities by translating business strategy into advisor-facing marketing programs and content activation.

Leads cross-functional project teams and partners to successfully deliver complex marketing initiatives while balancing competing priorities, timelines and regulatory requirements. Ensures the ongoing maintenance and optimization of all ongoing marketing plan work streams.

Core Competencies Strategic thinking

Customer-centric mindset

Cross-functional influence and leadership

Data-driven decision making

Campaign planning and execution

Project leadership and business acumen

Learning agility and intellectual curiosity

Qualifications

Required:

Bachelor's degree or equivalent combination of education and experience.
8+ years of experience,…