Business Development & Marketing Manager

Business Development & Marketing Manager

Reports To:

Vice President of Market Strategy & Growth

Definition:
The Business Development & Marketing Manager is a pivotal role in identifying new opportunities, supporting strategic initiatives, and enhancing our brand visibility. This mid-level position bridges the gap between marketing execution and business development support, aligning brand messaging with company goals and BD objectives to drive market growth and client engagement.

Philosophy:
The Business Development & Marketing Manager role offers a clear pathway for career growth, providing opportunities to expand your skills, take on increasing responsibilities, and contribute to our long-term success.

Key Responsibilities of the Business Development & Marketing Coordinator:

Business Development:

• Lead Management & New Business:
  Support the business development team by creating and managing incoming leads, ensuring timely follow-up and qualifications.
• Project Research:
  Utilize online periodicals, lead tools, AI, and industry platforms to identify potential long-term partners, project opportunities, and track bidding activity.
• CRM Management:
  Maintain and update the CRM database with contact information, meeting notes, follow-up actions, and project pursuits; assist in mining data to identify new opportunities.
• Market Intelligence:
  Gather and synthesize market data, trends, and forecasts to support strategic decision-making and BD targeting.
• Competitor Analysis:
  Conduct regular research on competitor activity, market share, and positioning to help shape go-to-market strategies.
• Relationship Management:
  Help maintain existing client and stakeholder relationships — including architects, engineers, and economic development contacts — through regular touchpoints and thoughtful follow-ups.
• Executive Support:
  Provide direct support to Project Executives and Vice Presidents on business development efforts including research, meeting preparation, tracking outreach, and follow-ups.

Marketing & Brand:

• Marketing Alignment:
  Collaborate with marketing to ensure that outreach, branding, and media messaging align with BD goals and overall company strategy.
• Social Media:
  Support social media content strategy across Linked In, Facebook, Instagram, and other platforms in alignment with company messaging goals.
• Content & Collateral:
  Assist with the development of marketing collateral, press releases, newsletters, and campaign materials to increase brand awareness.
• Digital Presence:
  Support website management and help maintain a strong brand and relationship narrative across all digital channels.
• Campaign Support:
  Assist in executing marketing campaigns and programs aligned with company mission and business development objectives.

Proposals & Presentations:

• Proposal Support:
  Assist with assembling proposal materials, presentations, and capability statements for client meetings and project pursuits.
• Presentation Support:
  Attend internal BD meetings and client-facing presentations; contribute by preparing materials, taking notes, and identifying action items.
• BD/Pre-Con
  
  Collaboration:
  
  Work closely with the Business Development and Preconstruction teams to ensure proposal content is current, relevant, and compelling.

Events & Coordination:

• Calendar Coordination:
  Maintain and manage regional BD calendars, ensuring visibility into upcoming meetings, networking events, and proposal deadlines.
• Event Support:
  Assist with planning and coordination for industry events, trade shows, conferences, client-facing events, and internal company activities.
• Networking & Trade Partners:
  Represent and/or coordinate with BD networking and trade partner events and engagements.

Cross-Functional Communication:

• Internal Communication:
  Facilitate communication between BD, marketing, and operations teams to ensure a cohesive and informed pursuit strategy.
• Internal Marketing:
  Support internal brand initiatives that reflect company culture and appeal to both employees and prospective recruits.