Campaign Manager, Marketing ​/ Advertising ​/ PR

Thesis is a premium 1:1 personal training company with three locations in the DC metro — Downtown DC, Tenleytown, and Tysons — and a fourth on the way. Our clients are executives, physicians, lawyers, founders, and other busy people who want a coach, not a gym membership. Packages range from roughly $1,900 to $14,000.

Four years in, we’re profitable and growing. We’ve built a great product and a client base that genuinely loves it. Now we want to get much better at telling that story.

We’re looking for a Campaigns Manager who can turn what happens inside Thesis every day into content, campaigns, and experiences that grow the business. You’ll own our social channels, build campaigns in our CRM, create content from scratch, and produce events that give clients another reason to love Thesis — and prospective clients a reason to walk through the door.

This is not a role where you spend three weeks building a content calendar and hand it to someone else to execute. You’re the person with the camera, in the CRM, writing the copy, editing the Reel, building the email, and making sure the event actually happens.

Thesis is a premium 1:1 personal training company with three locations in the DC metro — Downtown DC, Tenleytown, and Tysons — and a fourth on the way. Our clients are executives, physicians, lawyers, founders, and other busy people who want a coach, not a gym membership. Packages range from roughly $1,900 to $14,000.

Four years in, we’re profitable and growing. We’ve built a great product and a client base that genuinely loves it. Now we want to get much better at telling that story.

We’re looking for a Campaigns Manager who can turn what happens inside Thesis every day into content, campaigns, and experiences that grow the business. You’ll own our social channels, build campaigns in our CRM, create content from scratch, and produce events that give clients another reason to love Thesis — and prospective clients a reason to walk through the door.

This is not a role where you spend three weeks building a content calendar and hand it to someone else to execute. You’re the person with the camera, in the CRM, writing the copy, editing the Reel, building the email, and making sure the event actually happens.

• Own Thesis's presence across Instagram, Linked In, Meta (and more) from strategy through posting and engagement.
• Build a consistent content calendar that makes Thesis look and feel as good online as it does in person.
• Spend time in our gyms finding the stories worth telling — client transformations, trainer expertise, workouts, milestones, events, and the everyday moments that make Thesis different.
• Film and photograph content yourself. You should be comfortable pulling out a camera or phone and getting what you need. We’ll provide the equipment.
• Edit short-form video, photos, Reels, Stories, and other social content from start to finish.
• Write copy that sounds like Thesis, not like a corporate fitness brand.
• Track what performs, learn from it, and do more of what works.

• Build and execute campaigns across the client lifecycle — from prospective client to new client to long-term advocate.
• Write and build email and SMS campaigns for lead nurturing, promotions, events, referrals, client engagement, and reactivation.
• Build and improve CRM automations so the right people get the right message at the right time.
• Partner with the sales team to create the content, collateral, follow-up sequences, and tools they need to close more business.
• Segment our audience and create campaigns that are actually relevant to the people receiving them.
• Track opens, clicks, responses, conversions, and revenue so we know which campaigns are working.
• Use automation to make us smarter and more consistent without making Thesis feel automated.

• Plan and execute events that clients want to attend and prospective clients want to be invited to.
• Produce social events for clients that strengthen the Thesis community and make the experience bigger than a training session.
• Work with physicians, physical therapists, wellness brands, local businesses,…