Senior Marketing Strategist; Hybrid

Resp & Qualifications

PURPOSE:

The Senior Marketing Strategist is a highly experienced strategic leader responsible for shaping data-driven go-to-market strategies, influencing senior-level business decisions, and directing integrated marketing approaches that accelerate growth and advance enterprise objectives. This individual will serve as a trusted strategic partner to senior leadership, product, sales, and cross-functional teams, translating complex business priorities, market dynamics, and performance insights into clear recommendations and actionable strategies.

The role requires exceptional executive presence, strategic judgment, and communication skills. The Senior Marketing Strategist will regularly develop and deliver recommendations to senior leaders, lead discussions in executive and cross-functional forums, and represent the organization at internal meetings, external events, and industry engagements. The individual must be comfortable navigating ambiguity, challenging assumptions constructively, and providing a clear point of view that helps leaders make informed decisions.

The ideal candidate brings deep B2B marketing expertise and a demonstrated ability to develop integrated growth strategies, shape differentiated value propositions and translate complex business strategies into compelling narratives for executive, business decision-maker, broker, and consultant audiences.

• Serve as a senior strategic advisor to marketing, sales, product, and business leadership, providing a clear, informed point of view on go-to-market priorities, audience strategy, positioning, growth opportunities, and market activation.
• Develop executive-ready strategies, recommendations, narratives, and decision materials that synthesize complex business information into clear choices and actionable paths forward.
• Build trusted relationships with senior leaders and cross-functional stakeholders, using influence, strategic judgment, and business acumen to drive alignment and advance enterprise priorities.
• Lead presentations, working sessions, and strategic discussions with senior leadership, confidently responding to questions, challenging assumptions, and adapting recommendations based on business needs.
• Represent the organization and marketing function in executive meetings, cross-functional decision forums, partner engagements, industry events, and other high-visibility settings.
• Anticipate emerging business needs, market opportunities, risks, and decision points, proactively recommending strategies rather than waiting for defined assignments.
• Navigate complex, ambiguous, and highly visible initiatives with independence, sound judgment, and appropriate executive communication.
• Establish strategic direction for priority initiatives and ensure execution remains connected to the broader business objective, intended audience, and measurable outcome.

• Lead the strategy, development, and execution of integrated B2B marketing campaigns aligned to gotomarket priorities, growth objectives, and sales outcomes.
• Own campaign planning across channels, including digital marketing, content, events, webinars, video, and sales enablement assets.
• Develop and manage broker and consultant focused marketing programs and experiences, including hosted meetings, industry events, councils, Market Preview, Market Outlook, webinars, videos, and thought leadership forums.
• Translate business strategy, market insights, and performance results into compelling campaign narratives and content for business decision makers, brokers, and consultants.
• Apply growth marketing principles to test, learn, and optimize campaign strategies based on performance data and audience engagement.
• Track, analyze, and report on campaign performance, using insights to refine strategy, improve effectiveness, and inform future initiatives.
• Collaborate with creative, content, digital, and agency partners to ensure campaign execution aligns with strategy, messaging, and desired outcomes.
• Synthesize insights, performance data, and market perspectives into clear recommendations for leadership.
• Present campaign strategies, progress, and results to senior leaders to drive alignment, decisions, and next steps.

• Lead marketing strategy and execution for broker and consultant channel engagement, including hosted meetings, industry events, councils, and strategic forums.
• Develop and support channel focused programs and experiences such as webinars, video content, Market Preview, Market Outlook, council meetings, and other thought leadership and relation shipbuilding initiatives.
• Partner with sales and leadership to ensure broker and consultant engagement strategies are aligned to gotomarket priorities, growth objectives, and relationship development.
• Translate business strategy, market insights, and performance outcomes into clear, compelling content and experiences…