Marketing Manager

Job Title:

Marketing Manager Department:
Marketing and Communications Division:
Marketing and CommunicationsFLSA Status:
Exempt Union: SEIU Local 500

Grade: 7

Salary Range: $54,900 - $68,600

Reports to:

Vice President, Marketing and Communications

The Marketing Manager position is a creative, highly organized, and proactive marketing professional responsible for advancing MICA’s institutional brand and marketing goals through compelling digital content, social media, and integrated marketing initiatives. This position supports day-to-day marketing workflow, manages social media marketing campaigns, collaborates on digital marketing campaigns, and creates, publishes, and manages organic social media and digital content across MICA’s owned and social channels.

This position will execute social media marketing strategies that expand MICA’s reach, grow engagement, strengthen MICA’s brand positioning, enhance institutional visibility, and drive enrollment conversion. Working collaboratively with colleagues and campus partners, the Marketing Manager manages a dynamic portfolio of projects; develops authentic and engaging storytelling; creates and publishes content; monitors digital communities and performance; and identifies emerging opportunities to strengthen MICA’s digital presence and audience engagement.

• Develop, implement, and continuously refine MICA’s comprehensive social media strategy in collaboration with Marketing and Communications colleagues and other campus partners.
• Create and execute social media initiatives that support institutional priorities, strengthen MICA’s brand, expand audience reach and engagement, increase institutional visibility, and contribute to marketing and enrollment objectives.
• Manage an active project portfolio, build relationships around campus to enhance content, engage key audiences, and promote the College’s mission and strategic priorities through collaborative storytelling and creative campaigns.
• Create data-informed, original, well‑written, and creative content that supports institutional goals, strengthens the institutional brand, and tells MICA’s story authentically across MICA’s owned and social channels, including the MICA website, Instagram, Tik Tok, Facebook, Linked In, You Tube, Threads, and new and emerging platforms.
• Ensure content, tone, and voice in all digital content are consistent with MICA’s brand guidelines.
• Engage with digital communities, monitor and moderate comments and sentiment, and proactively respond to questions and conversations, and elevate as needed.
• Develop and maintain a comprehensive, long‑term social media content calendar with timely and relevant content ideas and align institutional priorities, campaigns, events, seasonal opportunities, and emerging trends.
• Identify, develop, and cultivate stories, partnerships, and content opportunities across the College that authentically communicate MICA’s mission, people, programs, accomplishments, and strategic priorities.
• Ensure that all digital and social media content reflects MICA’s established brand standards, voice, tone, visual identity, and editorial guidelines.
• Monitor, analyze, and report on social media, digital content, and campaign performance using relevant analytics and measurement tools.
• Translate data and performance metrics into actionable insights and recommendations that inform content development, audience engagement, channel strategy, and future marketing initiatives.
• Monitor and actively engage MICA’s digital communities by responding to questions and conversations, moderating comments when appropriate, monitoring audience sentiment, and escalating sensitive or high‑risk issues in accordance with established protocols.
• Provide live…