Director, AMRS In-Store Marketing

Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Director, AMS In-Store Marketing is responsible for developing and leading the strategy, execution, and optimization of all in-store marketing initiatives that enhance the customer shopping experience and drive sales performance across retail locations in UA DTC and Wholesale channels. This role oversees the development and deployment of compelling customer-facing retail campaigns, point-of-sale communication, and promotional activations that bring the brand to life in the retail environment.
Working cross-functionally with Merchandising, Visual Merchandising, Operations, Retail, Sales, Brand & Channel Marketing, Creative and Vendor Partners, the Director ensures consistent, elevated execution of brand standards. The role balances strategic leadership with operational excellence, ensuring that marketing efforts translate into meaningful customer interactions and measurable business results.

• Lead the development and execution of in-store marketing strategies that increase customer engagement, conversion, and long-term brand affinity across the Americas retail fleet.
• Drive sales growth and promotional effectiveness by aligning in-store marketing initiatives with commercial objectives, seasonal priorities, and consumer insights.
• Champion a consistent, premium, and customer-centric brand experience at every point of purchase, ensuring execution excellence across all retail environments.
• Optimize marketing investments, operating processes, and cross-functional planning to improve efficiency, scalability, and business impact.
• Serve as a key strategic partner to Marketing, Merchandising, Creative, Retail, and Operations leaders, driving alignment and accountability across functions.
• Identify, evaluate, and implement innovative retail marketing solutions that enhance the customer journey, strengthen competitive differentiation, and support evolving consumer expectations.
• Lead end-to-end seasonal planning and post-season hindsight reviews, leveraging insights and performance data to drive continuous improvement, inform future strategies, and maximize return on investment.

• Bachelor's degree with typically 12 years of relevant experience, OR Master's degree with typically 10 years of relevant experience, Typically 16 years of relevant work experience without degree.
• Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
• Retail Marketing background and mindset with proven track record of growing retail businesses and optimizing processes, teams and partnerships to delvier results
• Consumer…