Sr. Professional, Loyalty Marketing

Sr. Professional, Loyalty Marketing

** Sr. Professional, Loyalty Marketing*
* ** Values & Innovation*
* At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. ((Use the "Apply for this Job" box below). company=ua& s.crb=aNMP8g Wo Yk BDFn%252bz2

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** Purpose of Role*
* The Sr. Professional, Loyalty Marketing position will be responsible for identifying and prioritizing Member experiences, sweepstakes and athlete content from idea through activation readiness and hand-off to Marketing Campaign Ops to support Under Armour's newly revamped Armour Access loyalty program.

Experiences will deliver on the program promise to provide Members with experiences that showcase the best of Under Armour, including thinking through the Member experience, campaign details, content delivery & approvals and asset management. Ultimately, the Sr. Professional aims to create unique and exciting experiences for Armour Access Members, driving Member acquisition and retention.

The Sr. Professional, Loyalty Marketing will need to drive multiple work streams including but not limited to developing briefs and processes, alignment and approvals from cross functional teams in Channel / Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring Member-focused activations to market.

The Sr. Professional, Loyalty Marketing will be required to clearly convey and champion the program needs ensuring loyalty goals are integrated into Marketing campaign and event strategies. They will work collaboratively with cross-functional teams to develop and communicate updates on the Member experience, refining execution details and ensuring activations are on-track, ultimately keeping the Member experience and program strategy top-of-mind and driving commercial value for the business.

** Your Impact*
* + Presents new experience and campaign ideas to cross-functional teammates, influencing and developing all activation details with program guidance on a robust calendar of upcoming Member experiences, sweepstakes, content and products, interpreting outcomes and improving future experiences based on results.

+ Understands and helps interpret decisions as they arise during the development and activation planning. Contributes to the development / communication of any changing implications and priorities for the program based on these results

+ Summarizes and communicates status updates of upcoming Member experience plans for Loyalty team alignment and leadership reviews

+ Helps to inform develop new campaigns and experiences based on consumer insights, competitor benchmarking, and prior campaign results

** Qualifications*
* + Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree

+ Experience working in a fast-paced, consumer-centric initiatives that focus on engaging consumers to influence…