Paid Digital Media Strategist
Listed on 2026-09-18
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Social Media Marketing, Marketing Communications
Live! Hospitality & Entertainment
601 E Pratt St
Baltimore, MD 21202, USA
Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. Success in this role requires a creative mindset with a keen eye for detail and current social media/digital trends.
Paid Media Strategist
Live! Hospitality & Entertainment is seeking a Paid Media Strategist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department.
The Paid Media Strategist will be responsible for developing, executing, and optimizing paid media strategies across a portfolio of hospitality, entertainment, dining, nightlife, and event brands. This role balances strategic planning with hands-on campaign execution and requires a strong understanding of audience development, channel strategy, performance analysis, attribution, and measurement.
The ideal candidate will serve as the paid media lead for assigned markets, partnering closely with field marketing teams, agency partners, and leadership to understand business goals, develop media plans, recommend channel mix and budget allocation, and drive business results. Success in this role means driving visitation, revenue, customer acquisition, reservations, ticket sales, event attendance, and private event leads across multiple brands and markets.
We're looking for someone who can own the paid media direction for their markets, translate data into actionable recommendations, and proactively identify new opportunities to drive growth. This role will directly manage campaigns across self-service advertising platforms while collaborating with agency partners on paid search, programmatic, OTT/CTV, and emerging channels.
Key Responsibilities- Serve as the paid media lead and primary strategic partner for assigned brands and markets.
- Partner with field marketing teams to understand business goals and develop media strategies to drive reservations, ticket sales, event attendance, private event leads, and visitation.
- Develop media plans including channel strategy, audience targeting, budget allocation, promotional support, and testing recommendations.
- Own paid media performance for assigned markets and proactively identify opportunities to improve results and drive growth.
- Build, launch, manage, and optimize campaigns across paid social and digital advertising platforms including Meta, Tik Tok, Linked In, Snapchat, Spotify, Reddit, and emerging channels.
- Partner with agency teams on paid search, programmatic, OTT/CTV, and broader media strategy, evaluating recommendations and ensuring alignment with business goals.
- Analyze performance, attribution, customer acquisition metrics, and ROI to provide actionable recommendations to field marketing teams and leadership.
- Create and present performance reports, insights, and strategic recommendations to field marketing teams.
- Identify, test, and evaluate new channels, audiences, and advertising opportunities to improve performance and drive innovation.
- Manage campaign budgets, pacing, tracking, measurement, and reporting across multiple brands and markets.
- Bachelor's degree in marketing,…
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