Strategic Partnerships & Go-to-Market Lead Job Baltimore area,Maryland USA,Marketing / Advertising / PR

Strategic Partnerships & Go-to-Market Lead

The Opportunity:

Leads, engages and collaborates with various channel alliance partners. Enables the overall mission of the strategic alliance program by applying industry leading go-to-market campaigns, plays, and solutions to a challenging customer and partner mission set to drive Booz Allen's share and impact. Applies skills, extensive technical expertise, and full industry knowledge. Develops innovative solutions to complex problems. Works without considerable direction.

Mentors and may supervise team members.

You Have:

5+ years of experience in product go-to-market strategy, strategic partnerships, or alliance management
Experience owning and executing joint GTM strategies and executive-led campaigns for strategic partnerships with technology partners, including defining target audiences, developing messaging and positioning, creating co-branded content and thought leadership, coordinating Linked In and cross-channel communications, activating sales and partners through co-selling, events, demand generation, and channel programs, and measuring performance
Experience translating technical capabilities into executive and customer narratives, value propositions, use cases, differentiators, and mission or business outcomes
Experience creating executive presentations, pitch decks, solution presentations, partner briefings, sales plays, solution briefs, battle cards, discovery guides, and case studies
Experience developing executive communications and social media campaigns, conducting market, customer, and competitive analysis, and working with sales, account, business development, executive, capture, technical, marketing, and partner teams
Experience managing partnership operations, SharePoint, documentation, technical exchanges, events and demos, scheduling, rules of engagement, audit artifacts, issue resolution, and cross-functional follow-up
Experience with pipeline management, CRM and pipeline governance, PIQ/PMR reporting, partnership health metrics, opportunity lifecycle governance, and CRM hygiene
Ability to obtain a Secret clearance
Bachelor's degree

Nice If You Have:

Experience developing GTM strategies and campaigns for federal, Department of War, Intelligence Community, defense-sector, or government technology customers
Experience with AI, cybersecurity, cloud, autonomy, data, software, or other technically complex products and platforms
Experience supporting product launches, new-market entry, RFPs, competitive evaluations, capture activities, whitepapers, or thought leadership campaigns
Experience coordinating legal, contracting, procurement, SCA, deal registration, counsel-related workflows, and shared partnership infrastructure
Experience supporting major industry events and partner demos, including customer outreach, messaging alignment, and partner presence

Clearance:

Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information.

Compensation:

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs.

Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to…