Annual Giving Coordinator

Annual Giving Coordinator

About Everstand Everstand is a private, nonprofit organization providing youth and their families with education, mental health, and residential services across the Mid-Atlantic. Our purpose is to enrich communities, one family at a time. Guided by our core values of relationships, impact, safety, and empathy, we see the whole child, not the behavior.

As an integral member of the Advancement team, the Annual Giving Coordinator is responsible for the design, execution, and management of a comprehensive annual giving program, including coordination and collaboration with supporting initiatives in the areas of advancement services and donor relations.

This position will oversee direct mail and e‑mail solicitation strategies and focus on strategically expanding the Everstand’s annual giving program with a goal of significantly increasing the base of annual gifts. Fast paced and highly variable, this role is best suited for an individual with deft interpersonal skills and collaborative instincts, high adaptability and creativity, strong communicative abilities, and intellectual curiosity.

• Model and act in accordance with Everstand’s core values of safety, empathy, relationships, and impact.
• Honor differences, acknowledge uniqueness and amplify all voices. Participate in training and group experiences.
• Demonstrate and practice Everstand’s leadership mindset: “Choose kindness. Solve problems and learn together. Make it happen.”
• In partnership with the Senior Director of Advancement, plan and implement all aspects of Everstand’s annual giving program. Responsible for the creation and routine updating of project plans, as well as providing status updates to key stakeholders on a defined frequency.
• Design and manage a comprehensive direct mail and online giving program to include quarterly appeals. Coordinate with Development Associate to deploy fundraising e‑mails via Raiser’s Edge.
• In collaboration with the Volunteer/Community Engagement Coordinator, oversee the annual Red Stocking and Christmas Offering campaign with churches, church groups, and community partners.
• Perform post‑appeal analysis to refine and increase ROI in the future.
• Support the Advancement services team on the preparation of correspondence for annual giving donors, including solicitations, pledge confirmations, and timely gift acknowledgments.
• Assist Senior Director of Advancement in arranging conduct and coordinating face‑to‑face meetings with existing and prospective annual donors. Give campus tours and community presentations, as needed.
• Plan and manage stewardship and recognition activities for annual giving donors. These may include but are not limited to creating a new donor welcome package or creating annual giving societies.
• Assist the Senior Director of Marketing and Development in implementing strategies to upgrade existing annual donors to major and/or planned gift donors as part of the Advancement Team’s moves management program.
• Manage a portfolio of ~50 mid‑range annual giving prospects ($500 - $1,000), cultivating renewals and upgrades through a schedule of strategic engagement to include personal phone calls, e‑mails, and handwritten notes.
• Develop coordinated communication and solicitation strategies involving mail, direct mail, email, phone, face‑to‑face visits (Senior Director of Advancement and President/CEO to conduct these types of visits), and fundraising volunteers.
• Submit budgets for annual giving activities, including but not limited to mail house services, postage, subscriptions, etc. Log all invoices for annual giving using the team’s defined workflow.
• Work with the Senior Director of Advancement to establish revenue goals for the fiscal year and key annual giving activities.
• Collaborate with the Senior Director of Advancement to establish donor acquisition, retention, and renewal benchmarks, as well as regular reporting processes to measure the results of all annual giving activities.
• Work effectively with other members of the frontline fundraising team to identify new donors and build strategies for engaging and encouraging donors to give at higher levels.
• Wo…