Retail Media Manager

A major food / consumer products client of mine is looking for a Retail Media Manager based out of their site in the Baltimore area. While this role is hybrid, the person needs to be based at a commutable distance from the site. Relocation assistance can be provided if you are not local!

• Own and lead the retail search strategy across North America, ensuring it serves as a key conversion driver within full‑funnel marketing plans while aligning with brand objectives, key selling periods, and retailer priorities.
• Manage agency and platform partnerships to execute keyword strategy, establish bidding and budget frameworks, and optimize investment across brands and retailers.
• Collaborate cross‑functionally to define standardized KPIs, develop data‑driven retail media plans, and align efforts across category management, consumer insights, and retail teams.
• Drive performance through ongoing optimization, campaign analysis, and post‑campaign insights, leveraging analytics to inform future strategy, investment decisions, and marketing mix modeling inputs.
• Identify opportunities to simplify, standardize, and improve retail media processes for greater efficiency and scalability.

• Bachelor's degree in Marketing, Business, or a related field, with 3+ years of experience in retail media, preferably in an agency or CPG environment.
• Working knowledge of retail media platforms (e.g., Amazon Ads, Walmart Ads, Instacart Ads, Criteo) and a foundational understanding of digital media and the broader CPG landscape.