Digital Media Sales Executive

Join one of Baltimore's Best Places to Work!

Are you a consultative, high-activity seller who loves opening doors and building long-term client partnerships? Join The Banner, Baltimore's nonprofit, independent local news organization, as a Digital Media Sales Executive focused on selling integrated, multi-platform advertising and sponsorship solutions that help local businesses grow.

Reporting to the Director of Advertising Sales, you'll build a book of business, develop new revenue, and guide clients through the full sales cycle from discovery to proposal to close, using audience insights, campaign performance data, and smart storytelling.

• Prospect and win new business with a focus on delivering impactful results using high outreach volume, strong pipeline discipline, and consistent new meeting activity.
• Lead consultative conversations that uncover client goals, constraints, and success metrics, then translate them into tailored digital marketing solutions.
• Sell integrated campaigns across The Banner's advertising and sponsorship offerings (including multi-platform packages), aligning the right mix of products to client needs.
• Build and maintain relationships with local advertisers, agencies, and community partners, becoming a trusted resource across the market.
• Create and present proposals that connect strategy to outcomes, and confidently handle objections, negotiate, and close.
• Use Hub Spot and other internal tools to track activity, forecast revenue, and manage a healthy pipeline with accuracy and transparency.
• Collaborate internally with colleagues across advertising, marketing, and operations to deliver strong client experiences and campaign results.
• Stay market‑fluent on Maryland's competitive media landscape and on evolving digital marketing trends and best practices.

• 3–5 years of consultative sales experience in digital media, marketing services, sponsorship, or agency sales.
• Demonstrated success in discovery and needs analysis, appointment setting and pipeline creation, proposal development and presentations, closing and growing accounts.
• CRM proficiency and comfort using activity data to manage pipeline, revenue, and forecasting. (Experience using Hub Spot is a plus)
• Ability to use research, insights, and performance data to build credible, client‑ready recommendations.
• Strong communication and presentation skills.
• Self‑starter mindset with the ability to work independently while thriving in a collaborative team.
• Strong track record of selling the local Maryland Market (advertisers, categories, agencies) is a plus.

Applicants should demonstrate a high‑level knowledge of todays digital advertising strategies and tactics including, but not limited to, display and video ads, programmatic buying, CTV/OTT, paid social media and email marketing.

Relocation will not be provided for this role.

Anticipated first‑year On Target Earnings (OTE): $125,000–$150,000, made up of a competitive base salary plus earned commissions. Individual pay may vary based on experience, internal equity, and business considerations. We regularly review compensation to ensure it remains competitive, fair, and equitable.

The Banner is building a sustainable model for local journalism. Advertising revenue plays a critical role in supporting our public‑service mission while helping local organizations connect with engaged audiences across the region. We take pride in our core values that outline how we work. If you meet the qualifications above and see yourself in the cultural elements below, we'd love to talk.

• Do what’s right. Honesty, morality, respect and the mission guide our actions and decisions. By doing the right thing, we inspire others to believe.
• Work together. We collaborate to create something special. Together we challenge assumptions, trust each other, take risks, and foster transparent and direct communication.
• Listen to be heard. Our stories are trustworthy. They are inspired by and created for our readers. Their story is our story. Communities are at the center of our journalism, and everything we do.
• Deliver impactful…