Field Sales Specialist

Description

As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Viña Concha y Toro USA (VCT-USA).

Why us?

-#1 South American wine supplier in the U.S.

-Sell highly-awarded wines. To name a few in our VCT-USA portfolio:

• Don Melchor Wine Spectator Wine of the Year 2024; 4x Top 10; 10x Top 100
• Mendocino County named Wine Enthusiast American Wine Region of the Year 2024
• Bonterra Wine Enthusiast Top 100 Wines of 2024 and Top 100 Best Buys of 2024
• Bonterra Wine Enthusiast American Winery of the Year 2016
• Casillero del Diablo is the official wine sponsor of the Mexico National Football Team
• Trivento is the fastest growing Argentine brand in the U.S.

Be part of a new team we are building! As a Field Sales Specialist
, you will build strong relationships across the top independent retail accounts in your assigned territory. You will be responsible for monitoring and maintaining our distribution, feature/display; preventing out of stocks, ensuring shelf and cold box improvements and program execution. This role will collaborate and work effectively with the assigned distributor partner. If you bring wine and spirits industry experience―distributor roles, merchandiser, bartending, wine steward, restaurant/hospitality―your learning curve is off to a great start but self-starters looking to parlay current sales experience to wine, are encouraged to apply.

This is a remote role covering key accounts in Maryland―with particular focus in Baltimore, Howard, Anne Arundel, and Montgomery (MOCO) counties―as well as Washington, D.C.―and requires extensive driving within the field. The ideal candidate is based in proximity to Baltimore or Howard counties.

• Travel to retail stores to perform merchandising activities, construct displays, update pricing and special offers, and stock/rotate (where legally permissible) the Bonterra Organic Estates-VCT-USA portfolio of wine brands on shelves, displays and cold boxes in retail accounts as requested by sales teams or retail customers.
• Ensure our products are up to date, our brands are well represented, and our presence stands out in assigned retail accounts.
• Ensure 100% distribution of all authorized SKUs in cold box and on shelf in all assigned accounts.
• Install promotional point‑of‑sale materials to achieve display objectives and stock products as needed.
• Assist in stock rotations, shelf resets, and backroom.
• Understand and work with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand.
• Plan time and activities to ensure achievement of company‑established goals and sales objectives within assigned accounts.
• Establish and follow an efficient and economical routing pattern that ensures assigned accounts are serviced and merchandised as needed.
• Utilize various equipment such as a pallet jack, two‑wheeled and U‑Boat platform trucks, case cutter, and price gun.
• Gain knowledge of the specific customer’s business operations and coordinate multiple and diverse options for merchandising the company’s products to each, and build positive relationships and an effective partnership with the ultimate decision maker, retail owner, store manager/wine steward/clerks in all assigned accounts.
• Strategize/preplan on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.
• Stay current on The Company’s brands and know in‑depth features and benefits of each compared to the competition.
• Educate account staff on priority brands by leading educational staff training seminars and conduct consumer tastings when requested.
• Communicate issues, opportunities, and market intelligence with appropriate management through written, electronic and verbal means. Maintain up‑to‑date, accurate…