Account Executive, New Logo Sales

The Role

We are hiring a hunter.

As an Account Executive, New Logo Sales, your job is to find and win new construction customers for First Rule. You will be responsible for building pipeline, prospecting aggressively, getting in front of construction decision-makers, and converting qualified prospects into paid customers. Your role includes assisting the First Rule team at in-person events such as trade conferences and workshops.

This role is focused primarily on identifying and selling the product which align best with each prospect’s needs. On most, though not all occasions, you will be demonstrating and selling First Rule’s Apprentice product as a low-risk entry point while keeping prospects informed as to our product roadmap. In selling Apprentice, your job is to get prospects to upload a real contract, see how First Rule identifies risk, understand the value, and begin using the platform.

When a prospect is ready for a larger rollout, you will also have the opportunity to sell Proficient or Mastery from the start.

This is not an account management role. We have an in-house customer success team to provide support and answer questions from current users. This is a new-logo sales role for someone who enjoys outbound, loves the chase, and knows how to create opportunity where none yet exists.

What You’ll Do

• You will own outbound prospecting into general contractors, subcontractors, specialty trades, owner representatives, design-build firms, and other construction-related companies.

• You will identify and contact owners, presidents, COOs, VPs of Operations, project executives, risk leaders, contract administrators, legal contacts, and other decision-makers involved in contract review and project risk.

• You will run a high-volume sales motion using phone, email, Linked In, referrals, industry lists, association channels, event follow-up, and other outbound strategies.

• You will introduce prospects to First Rule’s low-risk entry offer: upload a real contract and see how First Rule identifies risks, explains contract language, and helps construction teams act faster.

• You will qualify opportunities, run discovery conversations, coordinate demos or product walkthroughs, and close new paid subscriptions.

• You will maintain excellent CRM hygiene, including account research, prospecting activity, opportunity stage, next steps, contract upload status, and expected close timing.

• You will identify upgrade potential for Proficient and Mastery based on customer needs such as multi-project usage, collaboration, team training, integrations, governance, or broader contract lifecycle management.

• You will work closely with leadership, product, and customer success to ensure new customers are properly handed off after close.

• You will bring market feedback back to the company, including objections, competitor mentions, buyer pain points, messaging that works, and patterns in construction customer needs.

What Success Looks Like

In your first 30 days, you will understand First Rule’s products, messaging, ideal customer profile, sales process, pricing, buyer personas, and core discovery questions.

In your first 60 days, you will be actively prospecting every day, building a meaningful pipeline of construction companies, booking qualified meetings, and getting prospects to upload real contracts.

In your first 90 days, you will be closing Apprentice customers and showing clear evidence that your pipeline can support consistent new-logo production.

Ongoing success in the role means closing approximately four new paid logos per month, maintaining strong prospecting discipline, creating qualified contract upload opportunities, and handing off customers who are a strong fit for retention and expansion.

Ideal Candidate

You are a true sales hunter.

You are comfortable prospecting cold and creating demand from scratch.

You know how to speak professionally with experienced, busy, and skeptical business operators.

You can sell a business outcome, not just software features.

You are organized, disciplined, and persistent.

You are an excellent communicator who we can train to can explain risk, contracts, workflow, and software in plain English.

You are…