Director of Sales

Director of Sales

The Director of Sales leads the overall sales strategy, revenue growth, and market positioning for two distinctive boutique hotels in Baltimore's historic waterfront district:
The William Fell Baltimore, Tapestry Collection by Hilton, and The Inn at Henderson's Wharf, Ascend Hotel Collection.

This role provides strategic direction and hands-on leadership to a small, high-impact sales team, including an on-property Catering Sales Manager and a Remote Sales Manager. The Director of Sales is accountable for performance across group, catering, business travel, and negotiated corporate segments, while partnering closely with Operations, Revenue Management, and brand partners.

This position is ideal for a results-driven, relationship-focused sales leader who thrives in a dual-property environment, excels at coaching and accountability, and can balance big-picture strategy with targeted client engagement.

• Develop and execute comprehensive sales strategies to drive topline revenue across group, catering, business travel, and negotiated corporate segments for both properties.
• Lead, coach, and manage performance for the Catering Sales Manager and Remote Sales Manager.
• Establish clear goals, priorities, and accountability metrics for the sales team.
• Conduct regular sales meetings, pipeline reviews, and performance check-ins.
• Identify new revenue opportunities and emerging market segments aligned with each property's positioning.
• Participate in proactive sales calls, outside appointments, and hotel site tours as needed.
• Oversee all RFP activity for corporate and business travel accounts.
• Maintain a strong understanding of market conditions, competitive landscape, and demand patterns.
• Collaborate with the General Manager and Revenue Management partners to optimize pricing, rate strategies, and inventory controls.
• Build productive relationships with Hilton and Choice GSO partners to capture brand-driven opportunities.

• Partner with Revenue Management to align sales strategies with demand, pricing, and inventory optimization.
• Oversee RFP strategy, account production, and performance for corporate and business travel segments.
• Monitor market trends, pace, and competitive positioning to adjust strategies as needed.
• Build and maintain relationships with CVBs, tourism organizations, and key local partners.

• Personally manage select high-value accounts, strategic partnerships, and complex group opportunities.
• Support negotiations and client engagement for key accounts and high-impact business.
• Represent both properties at networking events, trade shows, and industry functions.

• Provide strategic oversight of group and catering sales processes from inquiry through execution.
• Ensure accuracy and consistency in contracts, room blocks, group forecasts, and event details.
• Partner with Operations and F&B leadership to ensure seamless execution and high client satisfaction.
• Review group pace and pickup trends to proactively adjust strategy.

• Ensure accurate forecasting, reporting, and data integrity within CRM and PMS systems.
• Review weekly, monthly, and quarterly sales reports and pace analyses.
• Maintain compliance with brand standards, ownership objectives, and company policies.
• Oversee documentation related to contracts, amendments, deposits, and billing.

• Provide strategic oversight of marketing efforts for both properties in alignment with brand standards and ownership goals.
• Ensure a strong, accurate, and competitive digital presence across all channels, including brand sites, third-party listings, and local platforms.
• Oversee and maintain both properties' vanity websites, ensuring current content, imagery, and clear calls to action.
• Partner with brand marketing teams, ownership, and approved vendors on promotions and digital campaigns.
• Align marketing initiatives with Revenue Management and Operations to support seasonal and need-period strategies.

• Support local marketing initiatives, partnerships, and promotions.
• Represent…