Director of Sales

Director of Sales

The Director of Sales is responsible for leading the overall sales strategy, revenue generation, and market positioning for The William Fell Baltimore, Tapestry Collection by Hilton and The Inn at Henderson's Wharf, Ascend Hotel Collection. This role provides strategic direction and hands-on leadership to a small sales team, including a Catering Sales Manager (on-property) and a Remote Sales Manager, ensuring strong performance across group, catering, business travel, and negotiated corporate segments.

This position focuses on strategy, leadership, relationship development, and revenue optimization, while overseeing—rather than directly executing—the administrative and operational sales functions. The ideal candidate is a results-driven sales leader who thrives in a dual-property environment, excels at coaching and accountability, and can balance big-picture planning with targeted client engagement.

• Develop and execute comprehensive sales strategies to drive topline revenue across group, catering, business travel, and negotiated corporate segments for both properties.
• Provide leadership, coaching, and performance management for the Catering Sales Manager and Remote Sales Manager.
• Establish clear goals, sales priorities, and accountability metrics for the sales team.
• Conduct regular sales meetings, pipeline reviews, and performance check-ins.
• Identify new revenue opportunities and market segments aligned with each property's positioning.
• Conduct proactive sales calls, outside sales appointments, and hotel site tours.
• Identify, qualify, and solicit new business to achieve or exceed revenue goals.
• Manage all RFP processes for corporate and business travel accounts.
• Maintain a strong understanding of market conditions, competitive landscape, and demand patterns.
• Collaborate with the General Manager and Revenue Management team to optimize pricing strategies, rate structures, and inventory controls.
• Engage with Hilton and Choice GSO's to build relationships and capture new business opportunities.

• Bachelor's degree in hospitality, business, or related field preferred.
• Minimum 5+ years of hotel sales experience, preferably in an urban, boutique, or lifestyle hotel environment.
• Proven experience managing group, catering, and corporate sales segments.
• Prior experience leading or mentoring sales team members strongly preferred.
• Exceptional organizational skills with the ability to manage multiple priorities simultaneously.
• Strong knowledge of hotel sales systems, revenue strategies, and market analytics.
• Proficiency in hotel sales and operations systems
• Demonstrated ability to build and maintain client relationships.
• Proficient with Microsoft products.

• Strategic leader with a hands-on, collaborative management style.
• Results-oriented with strong accountability and follow-through.
• Relationship-driven and confident in high-level client interactions.
• Adaptable and comfortable managing multiple properties and remote team members.
• Positive, professional, and team-focused mindset.
• Resilient, resourceful, and comfortable in a lean, fast-paced environment.
• A team player with a high level of dedication.

• Full-time role with a combination of on-property presence and flexibility based on business needs.
• Occasional evenings and weekends required for client events and networking.
• Local travel for sales calls, site visits, and industry events.