User Experience Writer

Location: Bengaluru

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Content Experience Designer

Location :
Bengaluru

Content Experience Designers are customer obsessed in developing human-centered

experiences that provide personalized, clear, helpful, and inclusive digital plus human solutions for our customers. Experience designers consider the why, what, and how of product use to help identify where user needs intersect with business goals across the entire user journey. Leverages human-centered design methods (design-thinking, service design, research/insights, etc.) to plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success.

Performs competitive analysis of direct/indirect competitors and monitors the marketplace for new trends to inform the research and design process.

What Content Experience Designers do

- Gather and assess business requirements for new or enhanced products.
- Use quantitative and qualitative data; ensure content decisions are informed by real user needs and influence human behavior.
- Employ a range of human-centered techniques (personas, user flows, content audits and wireframes) to determine content design.
- Ensure end-to-end digital experiences are accessible and compliant.
- Update content documents (CMS, design files and/or other documentation tools).
- Fully internalize Shield system, applying existing standards to new work.
- Participate in content community of practice (COP) events and efforts for personal development and peer support.
- Formally observe user interviews and usability sessions.
- Validate content in a test environment before it gets released to production.
- Work in an Agile environment, which includes planning epics, writing sprint stories and participating in regular Agile ceremonies. Must become adept at using Agile tools like Jira and Confluence. Higher levels will contribute to sizing and scoping.

Basic Qualifications

- Bachelor's degree, with an emphasis on English, Writing, Technical Writing, Journalism, Content
- Strategy, or Library Science preferred, or equivalent experience
- Typically three to five years of relevant experience
- Deep proficiency with Figma
- Effective presentation, verbal and written communication skills

- Preferred Skills/Experience
- Expert understanding of the principles of content strategy and information architecture as well as deep experience with user-centered design (from concept to delivery)
- Significant experience writing a variety of digital content for instructional, transactional and marketing experiences – including navigation labels, form fields labels and messaging, error messages, contextual help messages, alert messages and FAQs
- Experience working in a cross-channel environment, including desktop, mobile and voice; internal facing systems experience a plus
- Strong skills in managing ambiguity, working autonomously and multitasking
- Ability to meet ambitious deadlines and deliver high quality work on schedule, including quickly turning around plans and reports
- Exceptional at communicating complex concepts clearly and persuasively across different audiences and varying levels of the organization

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