Creative Strategist

Location: Bengaluru

As part of the hiring process for the  Creative Strategist role , we’d like you to complete a short assignment to understand your thinking around content strategy and Instagram growth.
Context
Assume you are managing the Instagram account of an  EdTech brand teaching coding, math, and English to kids aged 6–16 (target audience: parents in the US/UK).
The account currently has  123K followers , and the goal is to grow it to  500K followers in 12 months.
1. Content Strategy
Briefly explain:
What  3–4 content pillars  you would focus on
What type of content would  drive followers and shares

2. Content Frequency
What would be your  weekly posting plan ?
Include:
Reels per week
Carousel posts
Stories
Any other formats you would use
Explain your reasoning briefly.

3. Content Ideas
Share  5 Instagram Reel ideas  that could perform well for this audience. (please share Links)
Each idea should include:
Hook (first line)
Topic
Why it could go viral

4. Reel Script
Write  short Reel script (30–60 seconds)  for topics suggest by you.

5. Meta Ads (Short Answer)
Give examples of 5 good meta ads. Reasons why it would work for Codeyoung?
This assignment will help us evaluate your  creative thinking, understanding of Instagram growth, and ability to translate ideas into content.
Looking forward to your submission.