Art Director – Motion & Video Content

Location: Bengaluru

About this Role
Basil is looking for an Art Director who can translate ideas into compelling visual stories across motion, video and static content.
This is not a video-editor-only position. You will be responsible for the creative direction of reels, digital films, explainers, campaign videos and motion-led social content—from concept and storyboard through production and final delivery.
You should be equally comfortable developing an original visual idea, presenting it to stakeholders, directing a shoot and guiding editors, designers and motion artists during post-production.

What you will do

Develop visual concepts for integrated campaigns, social media, reels, digital films and branded content.

Translate creative briefs into treatments, mood boards, storyboards, style frames and shot references.
Art-direct short-form and long-form video content from pre-production through post-production.
Create repeatable visual formats and content properties for social platforms.

Direct or supervise shoots, working with producers, directors, photographers, DOPs, stylists and production partners.

Guide video editors, motion designers, graphic designers, illustrators and external specialists.
Review edits, animation, typography, transitions, colour grading, sound design and visual effects.
Ensure consistency between static campaign assets and their motion or video adaptations.
Work closely with copywriters and strategists to strengthen scripts, hooks, narratives and visual storytelling.

Present concepts clearly and explain the creative reasoning behind them.

Estimate creative effort and work within production budgets and timelines.

Participate in pitches, campaign presentations and client reviews.

Stay current with social formats, visual culture, filmmaking techniques, motion-design trends and AI-assisted creative tools.

Mentor junior designers and help improve the overall quality of the creative team’s output.

What we are looking for

6-8 years of experience in an advertising, digital, content, design or integrated communications agency.
At least 2–3 years of experience independently art-directing motion or video content.
A strong portfolio demonstrating conceptual thinking across video, motion and static design.
Experience creating reels, social-first videos, digital campaigns, explainers and branded films.
Strong understanding of composition, typography, colour, pacing, framing and visual hierarchy.
Ability to develop storyboards and clearly communicate the intended look, movement and narrative.
Practical knowledge of video production, shoot planning and post-production workflows.
Proficiency in Adobe Photoshop, Illustrator, After Effects and Premiere Pro.
Familiarity with Figma, 3D workflows, generative AI or AI video tools would be valuable.
Strong communication, presentation and feedback skills.
Ability to manage multiple projects without compromising creative quality or timelines.

Your portfolio should demonstrate

Original campaign and video concepts not only editing or software execution.
Storyboards, treatments or style frames alongside the finished work.
Reels and social-first content created specifically for platform behaviour.
Experience directing shoots or guiding production teams.
Strong motion typography, transitions and visual storytelling.
Clear ownership of your contribution to each project.

How Success will be measured

Quality and originality of motion and video concepts.
Consistency between the initial idea and final execution.
Performance and adaptability of content across social platforms.
Delivery within agreed timelines and production budgets.
Reduction in avoidable revisions and production rework.
Ability to raise the quality of designers, editors and motion artists.
Positive feedback from internal teams and stakeholders.

Compensation
₹12–14 lakh per annum , depending on portfolio quality, conceptual ability and production experience