Director- Head of Marketing Strategy & Propositions

Location: Bengaluru

Acuity Analytics (the trading name of Acuity Knowledge Partners) is a global, tech-first organisation helping financial institutions and corporates make better decisions through research, data, analytics and AI-enabled solutions. We combine deep financial services expertise with strong engineering, digital and AI capabilities to solve complex, real-world problems.
With a team of 7,200+ analysts, data specialists and technologists across 28 locations, we work with more than 800 organisations worldwide to drive efficiency, unlock insight and deliver measurable impact. Our success is built on the strength of our peopleby investing in talent, encouraging collaboration and creating room to grow, we enable our teams to do their best work for clients.
Acuity became an independent business in 2019 following its acquisition from Moody’s Corporation by Equistone Partners Europe. In 2023, funds advised by global private equity firm Permira acquired a majority stake, with Equistone remaining a minority investor—supporting our continued growth and innovation.
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Position Title
- Senior Professional
Experience Level-15+yrs
Department-Marketing
Location-Bangalore
Position reports to-Global Marketing Director

Job Role

This role leads all marketing strategy and proposition development globally across Acuity Analytics, with a particular focus on integrating Insights & Analytics (I&A) and AI, data and digital (AD&D) capabilities.

Direct leadership responsibility for:
Marketing Strategy Leads (by sector / growth area)

Accountable for:
Marketing strategy and proposition frameworks used across the business
Strategic prioritisation and planning inputs to campaigns, partnerships and content
Strategic support to Business Units and Sales for priority accounts and growth initiatives
Oversight of proposition development investment and associated resources (budget held centrally in partnership with Marketing leadership)

Role purpose
The Head of Marketing Strategy & Propositions is accountable for translating Acuity’s growth strategy into clear marketing priorities, structured propositions and strategic plans that support both the firm’s long-term ambition and the day-to-day strategic objectives of the business units.
This role owns the development of a coherent, integrated proposition framework that brings together I&A and AD&D across sectors, use cases and client needs. It ensures propositions are clear, credible and commercially meaningful, reflecting how clients buy and how Acuity delivers value in practice.
Working as a strategic partner to Business Unit and Sales leadership, the role ensures marketing strategy supports existing client expansion, priority accounts and selective new logo growth, while providing clear direction to campaigns, content and partnerships teams.
This is a senior leadership role responsible for providing strategic clarity, focus and consistency across a large, experienced team, ensuring marketing strategy is grounded in client reality, technology credibility and business priorities.

What success looks like
Within 12–18 months:
Acuity has a clear, integrated proposition framework that combines Insights & Analytics and AI, data and digital capabilities in a way that is easy to understand, differentiated and credible.
Business Units are supported by clear marketing strategy and propositions aligned to their strategic objectives and priority growth areas.
Marketing priorities are well defined and understood, balancing existing client expansion with targeted new logo acquisition in priority sectors.
Propositions are structured around real client problems and use cases, not internal capability silos.
Acuity’s AD&D capabilities are positioned as growth enablers built on strong analytics foundations, reinforcing trust while supporting transformation conversations.
Campaigns, content and partnerships consistently reflect agreed propositions and priorities, improving clarity and effectiveness.
Sales and Business Unit leaders view marketing strategy as commercially relevant, technologically credible and genuinely supportive of growth.
The marketing function operates with greater confidence and…