Sales Specialist

Location: Bengaluru

ABOUT CATALYSTS 2 to 3 Years of Experience 1 Catalysts is a data-driven marketing agency that empowers businesses to unlock exponential growth. Blending analytics, performance marketing, and branding, we deliver cost-effective solutions that maximize revenue for our clients. With 6+ years in the market and 50+ active clients - we are one of India's most outcome-obsessed marketing agencies. Our capabilities span Paid Marketing (all channels, affiliates), Organic Marketing (SEO), Data-Driven Branding (media planning & buying), and Strategic Marketing Consulting (POEM strategy, analytics, growth advisory).

THE ROLE This is a pure hunter role. You are the first line of offence for Catalysts' business growth. You will be responsible for identifying prospective clients, running structured outreach campaigns, qualifying leads, managing the pipeline, and working closely with the VP Sales and leadership team to convert prospects into clients. You'll also play a key role in building pitch decks and proposals that win mandates.

This is not a passive account management role - it rewards people who are proactive, thick-skinned, and relentless about filling the pipeline.

KEY RESPONSIBILITIES 1. Lead Generation & Prospecting
● Research and build targeted prospect lists across sectors
● Use Linked In Sales Navigator, Apollo, Zoom Info, and other tools to identify the right decision-makers-CMOs, Marketing Heads, Brand Managers, and Founders
● Stay on top of industry news, funding announcements, leadership changes, and seasonal triggers to identify the right moment to reach out
● Maintain a healthy database of 100+ active prospects at any given time, segmented by vertical, company size, and stage of outreach
2. Outreach & Follow-Ups
● Run structured, multi-touch outreach campaigns across Linked In, email, and Whats App-personalised to each prospect, not templated spam
● Craft compelling first-touch messages that communicate Catalysts' value proposition clearly and generate genuine curiosity
● Execute disciplined follow-up sequences - know when to nudge, when to add value, and when to move on
● Book and prep introductory calls and meetings for the VP Sales with qualified prospects
● Represent Catalysts at industry events, conferences, and networking forums to build relationships and generate warm leads
3. Pipeline Management ○ Own and maintain Catalysts' lead pipeline with rigorous hygiene - every lead, every touchpoint, every status update logged accurately ○ Track prospects across all stages: identified → contacted → engaged → meeting booked → proposal sent → negotiation → closed/lost ○ Provide daily, weekly, monthly pipeline reports to leadership - number of leads, conversion rates, pipeline value, and blockers ○ Ensure no lead falls through the cracks - set follow-up reminders, track response rates, and flag stale conversations for review ○ Continuously refine the ICP (Ideal Client Profile) based on what's converting and what isn't 4.

Pitch Deck & Proposal Support ○ Collaborate with Business Heads and the strategy team to build compelling, customised pitch decks for prospective clients ○ Research prospect companies thoroughly before pitches - understand their current marketing approach, competitors, gaps, and growth ambitions ○ Tailor Catalysts' capabilities, case studies, and results to each prospect's specific context and pain points ○ Support in drafting SOW (Scope of Work) documents, commercial proposals, and RFP/RFI responses ○ Maintain and continuously update a master library of case studies, credentials slides, and service one-pagers
5. Market Intelligence
● Track competitor agencies - their wins, campaigns, pricing signals, and positioning
● Monitor brand marketing spends, agency review…