Territory Sales Representative - Diageo

Role

Are you passionate about beer and spirits? If you want to be a key player in ensuring consumers get access to the range of Diageo’s market‑leading brands such as Guinness, Harp, Rockshore, Carlsberg, or Smithwick’s, Gordons, Smirnoff, Baileys, Roe & Co and many others, then this is the role for you. As a Territory Manager for Diageo, your role combines sales strategy, relationship building, and targeted activations.

You will be instrumental in driving sales and ensuring Diageo product availability across all assigned stores within your geographical region. A positive mindset, digital fluency, and alignment with our culture are key to success in this role.

• Drive business growth by meeting and exceeding set objectives and targets
• Ensure product availability and develop activations to align with company targets
• Build strong relationships and communicate effectively with store and line managers
• Understand customer needs and innovate for effective solutions

• Experience of working in the retail sector would be an advantage but not essential
• Excellent interpersonal skills
• Full clean driving licence

• Valid driving license
• Prior experience in sales or retail management
• Comprehensive understanding of the FMCG sector

• Energetic and enthusiastic personality
• Exceptional interpersonal and relationship‑building skills
• Attention to detail, with a target‑driven mindset
• Proficiency in technology and digital platforms

• Competitive basic salary
• Company vehicle
• Fuel card, laptop and tablet
• Access to an Employee Assistance Program
• Structured personal development supported by internal and external development activities.
• Company wide recognition awards
• Discounted health insurance and access to company pension provider
• Active Diversity and Inclusion teams across the business
• IVF support policy
• Regular company events and activities
• Product discounts
• Bike to Work Scheme
• Tax Saver Scheme – discounted travel tickets
• Referral payment schemes

At CPM, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. CPM is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.