Marketing Operations & Automation Manager

Title:

Marketing Operations and Automation Manager

Reports to:

Director of Marketing

The Marketing Operations & Automation Manager will own the systems, automation, content calendar, and AI workflows that the entire marketing organization uses — Content, Channel Marketing, Digital, and Brand.

You will architect Malco's marketing technology stack (digital asset management, content management, marketing automation, AI tooling, project management, analytics), build the AI-powered content production engine that lets a small team scale across four brands, design the workflows that turn one video shoot into ten or more channel-ready assets, and build the performance dashboards that make marketing legible to the Executive Leadership Team.

You will also own the marketing content calendar as a workflow artifact — running the planning cadence, enforcing the briefing process, and ensuring work moves through the team on schedule.

• Own the architecture, configuration, and integrations of Malco's marketing technology stack, including digital asset management, content management, marketing automation (Hub Spot, Klaviyo, or equivalent), project management (Asana), analytics, and AI tooling.
• Build and maintain product information management (PIM) infrastructure that serves as the single source of truth for product copy, specifications, application data, regulatory and label content, and creative assets across all customer-facing channels — Amazon, Shopify, distributor portals, sell sheets, and international markets.
• Ensure label, safety, and regulatory data flows accurately from source systems through to all customer-facing content. As a chemicals manufacturer scaling both domestically and internationally, technical accuracy and claims integrity are non-negotiable requirements.
• Build and maintain integrations between systems — product data flowing from ERP to CMS to Amazon; assets flowing from DAM to email, social, and web; campaign data flowing from execution platforms to dashboards.
• Govern access, permissions, and data hygiene across all marketing platforms.
• Evaluate, recommend, and onboard new marketing technology as the team's needs evolve.

• Build the prompt library, AI workflows, and automation systems that allow the marketing team to produce a high volume of on-brand content across four brands without proportional headcount growth.
• Build and maintain Malco's proprietary marketing knowledge base — brand voice, technical product knowledge, application expertise, competitive positioning, and regulatory language — as a structured, version-controlled system that AI workflows draw from. Treat this knowledge base as a strategic asset that compounds in value over time and protects brand and technical accuracy at scale.
• Design the create-once, scale-everywhere workflow that turns a single video shoot, photo set, or product launch into ten or more channel-ready assets across social, email, web, distributor kits, and sales enablement.
• Continuously test, refine, and document AI workflows; train the team to use them effectively without ceding editorial judgment.
• Stay current on AI tooling for marketing operations and proactively bring proven additions into the workflow.
• Build the listening infrastructure that captures continuous signal from the professional detailing community — industry forums, social media, product reviews, search trends, and competitor content.
• Design systems for synthesizing field and distributor feedback into structured intelligence the marketing team acts on.
• Build competitive intelligence capabilities that track what relevant competitors are doing across content, channel programs, product launches, and community building.
• Translate raw market signal into clear, recommended actions for the marketing team and broader leadership — what to make, what to push, what to test, what to abandon.
• Establish a regular intelligence cadence (weekly digest, monthly synthesis, quarterly deep dive) that closes the loop between what we hear from the market and what we produce.
• Build and maintain the technical infrastructure that gets marketing assets, product data, sales tools, and…