Senior Manager, Digital Marketing & Marketing Operations

Title:

Senior Manager, Digital Marketing & Marketing Operations

Location:

Barberton

Reports to:

Director of Marketing

Summary:

The Senior Manager, Digital Marketing & Marketing Operations sets and owns the strategy and the execution across Malco’s digital presence (website, SEO/AEO) and the systems, automation, and workflows that let a small marketing team scale across four brands.

You will set strategy and own performance for Malco’s websites and organic/AI-search visibility, architect Malco’s marketing technology stack, create the automated content production engine that lets a small team punch above its weight, and build the performance dashboards that make marketing legible to the Executive Leadership Team.

Responsibilities:
Specific duties are intended to describe activities that support the summary above. The list is not all inclusive – other duties may be required to cover the breadth and depth of the position.

• Set the digital marketing and marketing operations strategy and annual/quarterly roadmap in partnership with the Director of Marketing, translating Malco’s growth goals into channel, systems, and resourcing priorities for this scope.
• Own budget planning and investment recommendations for digital marketing and marketing operations — tooling, agencies, paid, and future headcount — and make the case for tradeoffs and new investment rather than simply executing a pre-set budget.
• Act as the senior decision-maker for day-to-day digital and marketing-ops priorities and tradeoffs
• Own vendor and agency selection and management within this scope (web development, SEO, paid social, martech platforms), including negotiating scope and holding partners accountable to results.

• Own strategy, roadmap, and performance for all Malco web properties (DTC site(s), brand pages) — UX, conversion, and technical health.
• Partner with agencies/developers on site builds, updates, and maintenance; act as the internal owner who sets priorities and evaluates output.
• Ensure site content (product, technical, regulatory, label) stays synced with the PIM/knowledge base so what’s live on-site is always accurate.

• Own Malco’s organic search and AI-search (AEO) strategy across brand and product content — the goal is that when detailers search or ask AI tools about detailing chemicals, Malco brands surface.
• Conduct keyword, topic, and prompt research and translate it into a content and technical roadmap that Content Studio and this role execute against.
• Own on-page and technical SEO (site structure, metadata, schema markup, page speed) and monitor how Malco content performs in AI answer engines (ChatGPT, Perplexity, Google AI Overviews) as that channel grows.

• Own the architecture, configuration, and integrations of Malco’s marketing technology stack: website/CMS, digital asset management, content management, marketing automation (Hub Spot, Klaviyo, or equivalent), project management (Asana), analytics, SEO tooling, and AI tooling.
• Work alongside IT to support our product information management (PIM) infrastructure as the single source of truth for product copy, specifications, application data, regulatory/label content, and creative assets across Amazon, Shopify, distributor portals, sell sheets, and international markets.
• Build and maintain integrations between systems — product data flowing from ERP to CMS to Amazon; assets flowing from DAM to email, social, and web; campaign data flowing from execution platforms to dashboards — and govern access, permissions, and data hygiene across all marketing platforms.
• Own the architecture and configuration of marketing automation platforms —…